NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Agency / Source: MarketTools, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MarketTools Acquires Raw Data - Passive Mobile Metering & Surveying Offered Globally - /
MarketTools Acquires Raw Data


NewswireTODAY - /newswire/ - San Francisco, CA, United States, 2013/07/25 - Passive Mobile Metering & Surveying Offered Globally - /

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


MarketTools, a global provider of online consumer research services, today announces that they have acquired privately held RawData, a provider of mobile research solutions. RawData will be fully integrated into MarketTools, a wholly owned North American subsidiary of MetrixLab. Headquartered in Salt Lake City, UT, RawData provides insights into how consumers interact with an assortment of media; mobile, online, TV, and Radio. Financial terms of the transaction were not disclosed.

Augmenting MarketTools’ mobile research technology and IP portfolio with additional engineering and human resources, the acquisition elevates the already best in class solutions for: Brand, Media & Advertising, Innovation & Shopper, Customer Experience Management, and E-Business Performance research. RawData will continue supplying broadcasters with Cross Platform Audience Measurement in a newly created group: MarketTools Audience Analytics. It will offer clients a superior mobile solution for driving consumer research that is genuinely ‘single-source & cross-platform’.

“In RawData we saw a great team that has developed, implemented, and demonstrated viability of breakthrough mobile technology,” said Han de Groot, CEO of MetrixLab. “RawData has provided a mobile foundation that will allow us to passively track multiple media platforms. We are excited to continue to expand on that platform by including advertising exposure data, location data and in-the-moment-surveying. The intelligence and insight generated from a single source is astounding. As an example we are very excited to apply this to Cross Media Advertising Effectiveness research and to our Shopper solutions to drive relevant and timely insight for brands and retailers.”

“We are convinced that the best way to provide truly valuable insights is by being as passive as possible, simply observing a consumer continuously. The smart-phone provides that opportunity in a portable and personal device that can expand to supply even more insights,” said Chad Nuesmeyer, CEO of RawData. “In MarketTools we have found the ideal partner to expand our platform and further increase the valuable insights that we can provide to our customers. Additionally, through their relationship with Precision Sample we will be able to rapidly increase the geographies where we conduct research.”

RawData was Founded in 2009 by a team of entrepreneurs and technologist to solve problems associated with tracking media consumption and has received recognition at the local and national level for their disruptive technology. Most recently RawData was recognized, by a panel of research industry professionals, as a leader at the #IIeX Insight Innovation Challenge presented by GreenBook.

About MarketTools
MarketTools ( is part of MetrixLab, the fastest-growing global provider of online research. Through advanced respondent engagement, comprehensive analytics, and research science expertise we provide actionable insights for high-value business decisions. Specializing in Brand, Media & Advertising, Innovation & Shopper, eBusiness Performance and Customer Experience Management we combine cutting-edge technology with proven qualitative and quantitative methodologies. Headquartered in Rotterdam with offices in New York, Cincinnati, Chicago, Minneapolis, Seattle, San Francisco, Hyderabad, London, Hamburg, Paris, Madrid and Shanghai we conduct online research in more than 50 countries worldwide.

About RawData:
RawData ( was born from a frustration with current media tracking and reporting firms’ inaccuracy and questionable research methods. We offer a market research solution that uses a proprietary new technology, smart-phones and computers to track consumers’ media exposure and to also interact with them. The integration of our technology and consumer panels enables research companies to better understand and analyze media, advertising, and consumer opinions virtually in real time. RawData’s services provide a comprehensive and incredibly detailed understanding of consumers’ media usage and attitudes.

Press Contact:
Chad Nuesmeyer - Raw Data
E: chad[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: MarketTools, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!

MarketTools Acquires Raw Data

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
MarketTools | Raw Data
Contact: April R. Turner - 
415-957-2086 april.turner[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MarketTools, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From MarketTools, Inc. / Company Profile

Read Direct Marketing Most Recent Related Newswires:

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
Launch Potato Makes Inc. 5000 List of Fastest-Growing Private Companies in America 2020
Selligent Named 'Hot Vendor' in Customer Experience by Aragon Research
Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology
Online Health Retailer Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business




  ©2005-2023 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (