Affectv, the UK’s leading audience technology business, announced today that it has completed a Series A funding round from Octopus Investments. The investment enables Affectv to further innovate and secure its market leading position, increasing its sales, engineering and operations teams to meet growing demand from Europe and Asia, taking the head count to over 100 globally.
Affectv is an audience technology business that understands how people interact with brands, content and each other online. This offers advertisers an unprecedented media solution and the ability to create highly granular, bespoke marketing campaigns that offer a higher return on investment and a measureable improvement in campaign performance.
Commenting on the funding, Glen Calvert, founder and CEO of Affectv, said: ‘’We’ve experienced 100% organic revenue growth each quarter since inception, and are excited to announce this partnership with Octopus to further increase our growth rate and help us deliver on our plans for the business. Affectv has revolutionised how brands market to people online and our first round of funding will enable us to accelerate our product roadmap and expand into other markets.
“The audience targeting sector is splitting into two very distinct layers: those who deliver basic ad targeting with a single point solution are struggling to differentiate themselves in a crowded market. Companies like Affectv however are building powerful, scalable solutions based around the real-time advertising ecosystem, which are creating new marketing methodologies that are delivering real value.
“We live in a world where digital interaction between people has become ubiquitous and as such, the digital ad market and relationship between advertisers, publishers and consumers will evolve. Affectv is leading this change with our proprietary targeting technology, Persona, which enables companies to market to prospective customers that exhibit the most relevant signals for a brand. We’re revolutionising how brands communicate with consumers through our SignalAd product, which adds relevant social signals and endorsement to their online ad creative.”
Commenting on the investment, Frederic Lardieg, a member of the Ventures team at Octopus, said: “Affectv has developed a really innovative and scalable solution for the online advertising industry. The technology enables companies to develop a sophisticated advertising campaign that can target and access potential new customers based on their social interactions online. The team is impressive and has already proven the value of their technology in its ability to change the way companies approach online advertising. This, coupled with the innovative products that Affectv currently has in its pipeline, makes it a really exciting opportunity. We are looking forward to working with the team as the business enters its next phase of growth.”
The funding comes hot on the heels of Affectv’s inclusion in the Accelerate 250 list of entrepreneurial companies who between them are responsible for creating over half of all new UK jobs. Affectv is also 2012's Young Startup of the Year, Red Herring's Global Tech 100, and Smarta's Most Disruptive UK Startup 2011.