The newest eCommerce creation from interactive agency Social Forces is a website that surpasses a simple storefront. The new Passport Bodyworks website wraps the shopping experience within the story of the products a selection of soaps, massage oils, and lotions themed after the Hawaiian islands.
The interactive experience at PassportBodyworks.com takes visitors on a journey to Hawaii’s six largest islands, each connected to a specific product line. Vibrant images play tribute to these distinctive destinations and their correlating scents. The result is an experience sure to have visitors dreaming of a past or future tropical trip.
“Consumers are drawn to a site that shows them how the products fit into their life a place that's more than just a white screen with a pile of stock images. We brought the Passport Bodyworks site to life with dimensional graphics and the story of what the product is all about to engage consumers and keep them coming back,” says Adam Nerland, Social Forces Interactive Director.
The website, built on the powerful eCommerce platform Shopify, is focused on creating an engaging, well-designed, and professional experience to draw customers in, establish trust, and drive sales.
Just like at a brick-and-mortar store, first impressions and appearance make a huge impact on where a consumer decides to shop online. In the same way a cluttered and disorganized store reflects poorly on a brand, an ill-conceived eCommerce site can make shoppers question a company's professionality and cause them to take their business elsewhere.
The Passport Bodyworks website is creatively stunning and inviting, from the color palette to the imaginative copy. All elements of the site work together as a visually cohesive unit, from the design of the logo to the “Contact Us” form, and a strategic user experience makes it easy to navigate and explore without obstacles or resistance.
“The website would never have been so successful without the strong teamwork and collaboration between Social Forces and Passport Bodyworks," says Kris Solberg, Social Forces Account Strategist. “We worked together every step of the way to make sure everything from user experience to brand messaging was perfect.”
Over the past two years, Social Forces and the Passport Bodyworks team have worked together to craft the concept, logo, graphics, packaging, and finally, the website, into a well-established brand that has the possibility to travel far and wide with the Passport Bodyworks team hinting at future "destinations." The Passport Bodyworks team is incredibly thrilled with the end result.
“The SoFo team has not only been professional, knowledgeable, and technically proficient, they have been an indispensable ally,” says Richard Stillman, CEO of Passport Bodyworks.
Passport Bodyworks: Hawaii isn’t Social Forces’ first eCommerce website creation, and it is definitely not their last.
“Social Forces would be ecstatic to help other retail brands market themselves as well as Passport Bodyworks has been able to. Every brand has a unique story to tell, and we're here to make sure it translates to digital in a way that ultimately leads to sales,” Solberg says.
Social Forces (socialforces.com) is a digital creative agency helping brands create immersive digital experiences that increase advocacy, awareness and sales since 2009. The team is proud to have helped create immersive digital experiences on behalf of leading brands, including Circle K Stores, Monster Energy, AVEDA and Mars Chocolate. The team regularly publishes their expertise on the Social Shopper Lab (socialshopperlab.com) a collection of tips and trends on how social media can engage shoppers before, during and after their visit to a brick-and-mortar store.