NewswireTODAY - /newswire/ - London, United Kingdom, 2007/01/24 - Link exchange gained bad reputation due to massive link swap spam emails sent by too persistent link builders. New type link exchange strategies put an end to link email spamming as absolutely ineffective tactics.

Link exchange spam messages hit webmasters, simple website owners and big online companies who have their sites. It is rather difficult to calculate the exact amount of spam in the whole Internet traffic, but if we take into account that around 90% of world's traffic was estimated to be taken by spam messages, it is possible to suggest that no matter what percentage link exchange spam has inside the general spam - still its volumes are dangerous.

Link exchange spam originated from the strategy when a person or special program surfs the net, finds contact forms on the sites of potential link partners (or harvests emails from webpages) and sends spam messages looking like: "I am webmaster... sites are relevant... let's swap links - it will help us both."

Surely these messages give almost no effect in link building. Specialists of Internet marketing department of DesktopMoney Ltd have been making tests and got results of receiving 2-10 link exchange spam messages daily to one, well established sites. This means that average webmaster with a small amount of 20-30 websites under control receives from 40 to 300 link building spam messages daily!

The last hope for link exchange spam strategy was the method of customizing spam email to look personalized, however this strategy has not saved spam emails from their typical destiny - being sent to trash bin unread.

DesktopMoney Ltd team has tested out new strategy that can put end to link exchange spam messages. This link building strategy shortcuts people directly to relevant link partners without harassing their email accounts with link exchange spam. When properly focused on relevancy of topics, the strategy showed 30-80% conversions in link swaps. Link was usually appearing on the pages of link partners starting from several minutes to one week.

These results make the tested link building approach to become a real alternative to ineffective link exchange spamming, at the same moment having very high level of automation of routine processes. After massive introduction of this link building strategy into life the cases resorting to link exchange spam should fade away to minimum as very ineffective. And the niche of time saving automatic strategies will be taken by solutions with new philosophy like the one tested by DesktopMoney Ltd crew.

Agency / Source: AutoContentPublisher.com | DesktopMoney Ltd

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