WHAT: Adiree & Pikolinos Luxury African Fashion Pop Up Shop, Promoting Africa Fashion Week 2013 designers
DATE: Friday June 14,2013
TIME: 7 PM EST
WHERE: 32 Gansevoort St New York, NY 10014
RSVP: By June 10th, at RSVP[.]ADIREE.COM
WHY: Exclusive preview & sampling of Africa Fashion Designers collections & 15% off two or more shoe purchases
A “Natural” Synergy For African Fashion Designers
Luxury African Fashion Pop-Up shop : Adirée and Pikolinos Host Pop-Up Shop Event
New York, NY-June 2013- Adirée announces today that Friday, June 14 2013, 7 pm. EST, at Pikolinos Pop-up Store, 32 Gansevoort St New York, NY 10014, Adiree- an integrated communications and branding company for emerging luxury brands, the producer of Africa Fashion Week (AFW), New York and Pikolinos- a premium shoe brand and partner of AFW will be hosting a pop-up shop featuring premier luxury and sustainable African fashion inspired by and designed in Africa. The pop up shop promotes Pikolinos footwear collection (Maasai Project) in Kenya and Adiree's promotions of African designers involved in Africa Fashion Week (AFWNY) runway shows; Thursday July 18, Friday July 19, and Saturday July 20th.
"Afterall, the concept of luxury is loved for its upstaging attribute of quality. However, Adiree and our definition of luxury isn’t limited to the product but involves the quality of lives involved in the production process." The partnership with Pikolinos showcases the essence of products made in Africa, and the luxury of it- minus the insatiable focus on Africa as a charity, says Adiat Disu, Director of Adiree; producers of Africa Fashion Week.
The event will give both, Adirée and Pikolinos, and all other AFW designers an opportunity to meet one on one with potential customers and foster potential US business relations with industry leaders . The event will also aid in promoting this year’s AFW 2013 designers scheduled for July 15-20. Over the past few years, the fashion industry has begun to take a liking to African fashion including online publications Raine Magazine and Zen Magazine Africa, print publications Black Enterprise, ELLE magazine-the world’s largest selling magazine publication, which has ultimately contributed to the growth of AFW and the African fashion industry as a whole. One of this year’s media partners is Reuters TV the world’s largest international multimedia news agency. Under Thomson Reuters, the agency now provides investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information all available on Reuters.com.
Below are the names of the designers whose products will be on display at the pop-up shop:
• Catherine Addai
• Cinnamon & Pearl
• Demestiks New York by Reuben Reuben
• Farai Simoyi
• Honey Malaolu
• Korto Momolu
• Khadija Moroccan Caftan NY
• Liz Ogumbo
• Maze Couture
• Nadir Tati
• Sana Redwani
• Sara Karay
Pikolinos is a premium shoe brand that is distinguished by beautiful leathers, rich colors, and unique designs that showcase their European aesthetic. Their fundamental value is to offer footwear products that are unique, combining personality with comfort and also creating avenues like the Maasai Project to give back to the people of Maasai in Kenya.
Adirée (adiree.com), a fully integrated communications and branding company based in New York is focused on re-branding Africa as a destination for luxury brands, with sub-divisions that specifically focuses on clients’ needs within the discipline of fashion, home decor and beauty.