NewswireToday - /newswire/ -
Blue Bell, PA, United States, 2013/06/03 - Annodyne announces the release of the newest version of Annotrak™, the agency’s proprietary tracking and measurement platform for multi-channel marketing - Annodyne.com.
Annotrak tracks the source of each lead and follows it throughout its entire lifecycle, thereby enabling marketers to monitor the effectiveness of their marketing channels, and optimize in real time. Annotrak V.3 offers marketers a host of new features that deliver even deeper insight into their marketing initiatives and greater capabilities for improving their campaigns:
A brand new lead scoring feature uses client-defined actions to assign point values to individual leads, thereby distinguishing “hot leads” from cooler ones. Social media activity tracking is now built directly into the Annotrak interface, enabling users to monitor their social media properties without leaving the system. Reporting features have been enhanced to allow for easy export. And an optional CRM module offers all-inclusive capabilities and added cost savings.
All of these new features operate in an updated interface built on Responsive Design, which allows for seamless viewing across desktops and mobile devices.
“Since its inception, Annotrak has provided our clients with unprecedented insight into the effectiveness of their marketing initiatives,” said Anthony Campisi, president and CEO of Annodyne. “With the release of our latest version, we’re excited to help our clients put new tools and features to work, and continue to deliver outstanding results.”
Annodyne, Inc. (annodyne.com) is an engagement marketing agency based in Blue Bell, Pa. It serves a wide range of local and national clients across verticals including tourism, higher education and B2B solutions. Since 2001, Annodyne has grown year-over-year even through the economic downturn. Annodyne was ranked #8 on the Philadelphia Business Journal’s 2012 list of Interactive Advertising and Marketing Agencies.