KXEN, the leading provider of predictive analytics for business users, announced that MMA, one of the French leading insurance companies, has improved customer relationships using predictive models built with KXEN’s InfiniteInsight®.
"With InfiniteInsight®, we've accelerated our time to value and improved our results," said Jean-Christophe Teurlai, Head of Customer Insight. “InfiniteInsight® lets us create a large number of new predictive models a year and quickly put them into production.”
The MMA Group, also known as La Mutuelle du Mans Assurances, part of the COVEA Group, began offering insurance in 1828. Products include everything from car and health insurance to professional indemnity coverage. In 2008, the group also began selling banking products. More than 7,000 employees serve three million customers in France.
MMA decided to standardize on KXEN’s InfiniteInsight® for data mining and predictive analytics as a better way of managing the customer lifecycle and specifically to increase up-sell, cross-sell and retention. The company had been using SAS, but the modeling process was time-consuming, inefficient and required extensive training. Only a limited number of predictive models could be put into production annually.
MMA wanted to dramatically increase the number of predictive models without sacrificing quality. The group chose InfiniteInsight® for its automated, industrialized modeling approach and the high reliability of its results. Ease-of-use was also instrumental in the selection.
This information is then used to optimize multiple marketing channels, including direct mail, e-mail, and telemarketing, as well as direct sale with customers and prospects. By targeting only those customers who are most likely to respond to an offer through the most cost efficient but relevant channel MMA has improved campaign results while decreasing costs. "With InfiniteInsight® we now are getting the highest possible ROI on our marketing euros," Teurlai said.
Among the benefits, Teurlai said MMA is seeing marketing campaign lifts of 2 to 3 and sometimes even more. Meanwhile, it takes one-fifth of the time to create a model using KXEN while model quality is as good as or better than models built with previous competing solution.
One of the reasons for the high accuracy is that InfiniteInsight® supports wide datasets built from thousands of variables. In general, the ability to effectively use many different variables increases the strength of predictive models as it incorporates all available customer data that may be predictive as compared to traditional systems that are unable to scale since each variable must be tested by hand. This is particularly relevant in the insurance industry where there is a vast amount of customer information and a high correlation between the data and predictive outcomes.
In the case of MMA, the data used in predictive modeling is stored in a mix of data warehouses that includes Oracle and SAS. Predictive scores can be deployed in-database, increasing efficiency and supporting more rapid execution of larger numbers of marketing campaigns.
Thanks to KXEN’s industrialized approach to predictive modeling and the ease of use of InfiniteInsight®, a small team now creates and deploys a large number of models each year, Teurlai said. “With InfiniteInsight®, we are building more and better models and can continuously explore ideas to innovate our customer relationships,” he said.
“We are pleased with MMA’s success in optimizing the customer lifecycle with InfiniteInsight®,” said John Ball, CEO of KXEN. “We remain committed to eliminating the gap for insight in the financial services industry by making predictive analytics and data mining techniques usable, accessible and productive across the entire organization.”
Founded in 1828, the MMA Group, also known as La Mutuelle du Mans Assurances, part of the COVEA Group, is one of the largest insurance companies in France with approximately 7000 employees and 2,000 branch offices. It offers a range of products across Europe that includes everything from car and health insurance to professional indemnity coverage. In 2008, the group also began selling banking products.
KXEN (kxen.com) is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.