NewswireToday - /newswire/ -
Teddington, Middlesex, United Kingdom, 2013/05/07 - An online boutique specialising in Unique, British and Ethical fashion and jewellery has been launched by London College of Fashion Graduate Anna Wright. Providing a combination of boutique and e-commerce services, Antori is a new way to shop online.
After graduating in 2011, Anna’s first commercial experience was to develop a successful online presence for an established Interior Designer.
By combining her artistic creativity, web development skills and practical experience gained while working with interior designer Mitzi Bond, Anna spotted an opportunity to offer discerning online shoppers a combination of personal service and sound fashion advice all from the comfort of home.
“I have always had a passion for clothing and jewellery, but found limited time for shopping and sometimes (often) difficult to get the right advice. I have always been attracted to the Internet and it was a combination of these factors that sparked my idea for Antori.” (An interesting name and more on that later).
The kinds of service Antori will offer includes; free style advice, free gift wrapping, ‘Create The Look’ tutorials and current trends analysis. In terms of product, Antori’s buying techniques will mirror those of many independent boutiques by focusing predominantly on individual, unique designers, but also include a few, selected, better known brands, to provide clients with a number of strong collections to choose from. Anna’s love of British and Ethical labels will also be a visible influence on the collections available.
“I believe strongly in sustainable fashion and supporting local businesses, but I also realize from experience the difficulty as a consumer to build an entire wardrobe based on these products. To resolve this I am integrating all products into the main collection but will also be offering consumers, the option to just shop within either British or Ethical collections. I am planning to grow of this part of the boutique in the coming years as I identify more high quality designers to add to the collection.”
As for Antori a simple combination of Anna’s name alongside that of her mother, Victoria (Torrie). Like her philosophy simple but creative.