NewswireTODAY - /newswire/ - London, United Kingdom, 2013/05/02 - Leading UK communications and media firm, Britannia Communications Partnership joins Network for Business Sustainability across its client company brands portfolio in the FMCG, Charitable, Investment and Leisure sectors - BritanniaCommunications.com.

This will align Britannia Communications with current best practices instigated by global brand companies including Nestle, General Mills, PepsiCo and Marriott International.
An international non-profit established in 2005, the Network for Business Sustainability is a powerful and growing network of international academic experts and business leaders. NBS produces authoritative resources on important sustainability issues with the goal of shaping management practice and research. NBS connects thousands of researchers and professionals worldwide who are interested in corporate social responsibility (CSR) and who believe in the value of research-based practice and practice-based research.
NBS uses its academic and industry funding to commission research on the business community's top sustainability challenges. NBS identifies the best researchers in the world to study those issues and manage the research process to ensure findings are relevant and actionable for industry. NBS translates the academic studies into practical planning resources for business and disseminate them at no cost worldwide.

To date, NBS has produced eight systematic reviews on sustainability challenges identified by the Leadership Council. These reviews provide the scope for all other work and publications.
Ann Westwood, Principal Partner, Britannia Communications stated " a strong working relationship between academia and the Media industry is an important cornerstone to sustainable technical development. We are proud to be invited to participate in this top level sustainability initiative. Britannia Communications is a leading ethical communications consultancy with a corporate commitment to sustainability and ecological best practice.”

About Britannia Communications Partnership

Britannia Communications Partnership (britannniacommunications.com) is a leading UK and International Communications and Marketing Consultancy. A key partner in a leading global network of strategic and financial communications consultancies, Britannia offers integrated corporate, ethical and financial PR and investor relations to a diverse group of businesses and organisations on every corporate and financial communications issue affecting the boardroom and shaping public perception. Britannia Financial PR specialises in providing sophisticated communications counsel relating to mergers and acquisitions, international exchange listings and IPOs, corporate crises, change and repositioning.

Britannia adopts a strategic and collaborative partnership approach with its clients, anticipating and advising both on how best to manage change and also how to effectively leverage profile. Its award winning communications has integrated social media as a core skill and an in-house strategic research capability can help clients quantify and maintain messaging clarity and consistency. Constant social media monitoring and a precise rapid response mechanism have helped protect client’s reputations and has significantly contributed to building value.

Agency / Source: Britannia Communications

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