Perspective Group, a global PR & Multimedia company for the vacation ownership industry and Brand Tango, a comprehensive marketing, design, and technology company have announced that they will now work together on a variety of complementing services to provide a more seamless integration of brand management and marketing strategies for their clients.
Through this strategic partnership, Brand Tango will implement Perspective Group’s new INTUITION service into their brand management strategies in order to fulfill a variety marketing elements, including but not limited to, increasing brand visibility through effective PR and editorial content writing and distribution, print and online advertising, social media marketing, competitive analysis, brand reputation management and social media monitoring.
“Our partnership with Perspective Group underscores our commitment to delivering a wide variety of brand-building content for our clients and the industry at large. The future of vacation ownership will be shaped by a collective commitment to redefine and build products for a new generation of owners and members. Image, message and delivery methods will need to evolve too.” Said Joe Russoniello, President, Brand Tango.
Perspective Group will, in turn, introduce Brand Tango’s Digital Member Kit Apps for Web, Tablets and Smartphones to its global client portfolio. The Digital Member Kits replace the costly printed option for developers. Making the move to digital member kits enables membership information to be regularly updated to reflect new product enhancements while enabling more communication and engagement with members through HD video, live chat and touch-screen functionality. The apps are branded to each company and allow members to make reservations, access discount travel offers and share experiences through social media.
“It is Brand Tango’s creativity and reputation for outstanding quality that attracted me to this partnership. Their goals and product offerings perfectly fit with our own and we are really looking forward to working more closely with them.” Said Paul Mattimoe, President & CEO, Perspective Group.
Together, these combined products offer compelling brand enhancements for resort developers.
About Perspective Group
Perspective Group provides the vacation ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUTION (intuitionbyperspective.com), a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management, to the Perspective Magazine brand. The group’s five regional trade magazines, which also offer consumer facing member magazines and customized magazines specifically created for clients.
Perspective Group is a media sponsor of more than 30 industry events per year and participates on a number of trade association committees. They also host their own annual industry leader event, the Global Networking Expo (GNEX Conference).
About Brand Tango
Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, real estate, financial services and consumer products and services. Relying on their decades of combined expertise, their principals and staff help clients find solutions that deliver measurable results.