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NewswireTODAY - /newswire/ -
Chicago, IL, United States, 2013/04/15 - In response to the emerging Chinese consumer segment in the Midwest, Chicago Chinese Media positions itself as a specialist advertising agency that offers tailored marketing solutions to capture this unique market - ChicagoChineseMedia.com.
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Chicago Chinese Media is excited to announce its opening. “The birth of this company is inevitable,” said Anson Wu, the Marketing Director of the agency. “Because of the incredibly fast-growing Chinese consumers’ purchasing power in America, companies need our help to connect and capture this segment.” Its parent agency, Fresh Design Studio has been one of the leading digital agencies in Chicago since 2009. Continuing on its success, Anson leads a talented and bilingual team of marketers and researchers to build an agency that truly understands today’s Chinese consumers in America.
As China has prepared to usher in its new leadership, a significant consumer force mainly comprised of students, professionals, investors and tourists has set foot in America. According to market research, buying power of Chinese who live in Chicago has risen to $318.4 billion in 2012. This is a coveted prospect for American products and services, however, the fact is American brands are hardly tapping into it. What has kept them away is the inevitable cultural obstacle to understand the market. Therefore, Chicago Chinese Media was built to respond to the change in this consumer market landscape.
Chicago Chinese Media (chicagochinesemedia.com) is the first and only agency focusing on Chinese consumers in the Midwest. It has also gained supports from Chinese communities and Chinese media. To further its mission, Chicago Chinese Media has published an E-Book that explains the significance of Chinese consumers in America and provides the tools to capture this market. The E-book is available for downloading FREE for limited time.
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Agency / Source: Chicago Chinese Media (CCM)
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Contact: Jane Hou - ChicagoChineseMedia.com
773-998-2625  jane.hou[.]chicagochinesemedia.com
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