| |
One of Australia’s most renowned bands, 1927, will be performing for the first time in Malaysia as part of their “Generation-i” tour of South East Asia. The band will be performing in the recently opened Hard Rock Cafe Melaka on 7 April, and Hard Rock Cafe Kuala Lumpur on 8 April.
The band comprises of lead singer Erik Weideman, lead guitarist Craig Laird, basist Simon Shapiro and drummer Damien Cooper. The 23-year-old band first burst onto the scene with their debut album “…ISH”, which sold half a million copies in Australia. The album produced hit singles,“That’s When I Think of You”,“If I Could”,“You’ll Never Know” and “Compulsory Hero”, and it remains one of the highest selling debut albums ever by an Australian band.
1927 continued to hit the music scene hard with the release of their latest album,“Generation-i” in 2012. The band took three years to launch the album and once again, it showcases their talented songwriting skills. The album is prepared and compiled by Erik Weideman and the band with a thoughtful and mature selection of new songs targeted at the older and younger generations.
“We are delighted that a renowned Australian band such as 1927 has chosen Hard Rock Cafe Kuala Lumpur and Melaka to stage their performances. The band has held unbeatable records in Australia’s musical industry, and will provide unforgettable moments for Malaysians to experience,” said Nor Esah Abdul Ghani, Marketing Manager of Hard Rock Cafe Kuala Lumpur.
Fans of 1927 will be able to reacquaint themselves with the band, which was also invited as special guests on the recent Roxette tour of Australia, playing to over 100,000 people with rave reviews. Their performance in Melaka and Kuala Lumpur will feature a combination of their classical hits together with their latest release.
1927 will be joining the illustrious list of bands that have performed in Hard Rock Cafe Kuala Lumpur such as I Am Giant and Go West. 1927 will also be the first Australian band to perform at the newly opened Hard Rock Cafe Melaka, located at the entrance of the Jonker Walk within the UNESCO World Heritage Site. The 1,372-square-metre property features over 90 memorabilia from Hard Rock’s iconic collection, ranging from a Fender Telecaster guitar played and signed by the legendary Bruce Springsteen, to a jacket worn by will.i.am of the Black Eyed Peas during his solo album promotion of “Songs About Girls” in 2007.
Hard Rock Cafes in Malaysia has been a huge supporter of the local and international music scene. The recently held Hard Rock Rising Global Battle of the Bands provided a platform for local bands to showcase their musical talent, competing against other bands on the international stage. Hard Rock Cafe also continues to provide its venues as platforms for local bands and artistes to perform.
Hard Rock Cafe Kuala Lumpur and Melaka are a joint venture between the Sultan of Selangor, Sultan Sharafuddin Idris Shah; Tan Sri Syed Yusof; and HPL Ltd. Since the establishment of Hard Rock in 1971, the brand has been committed to a wide variety of philanthropic causes and activities around the world. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe gives back locally. Globally, it participates in philanthropic initiatives ranging from breast cancer awareness programmes to rock icons’ favourite causes, through the annual Signature Series T-shirt programme.
About Hard Rock International
With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International.
About Mercatus+
Mercatus+ (mercatus.com.my) is a multi-award-winning, full-service brand communications agency. As an integrated agency, it specialises in branding, advertising and reputation management. Founded in London in 1992 as MSM, it changed its name to Mercatus+ in 2012. Its Malaysian operations began in 2003, and it has been consistently voted as one of Top 10 branding agencies since 2009, winning the coveted A&M Silver Cube Award for Branding Agency of the Year in 2012.
|
teongeu.sim[.]mercatus.com.my 
