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NewswireTODAY - /newswire/ -
Hopkinton, MA, United States, 2013/03/18 - A clever dock, stand, and cord wrap for iPhone and iPod touch awaits backers on Kickstarter - MeetFelix.com.
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Technology accessories brand Felix announced today the launch of its first Kickstarter project for its newest product innovation - MonkeyOh, a versatile dock, stand, and cord wrap for smartphones. MonkeyOh can hold any iPhone or iPod Touch up at the outlet while it’s charging, with its cord wrapped neatly around. Oh, hello counter space!
With industry estimates that there will be 1.4 billion active smartphones by the end of 2013, the new product serves an exploding market and continues to fulfill the Felix commitment to make technology easier to use. In addition to working seamlessly with your Apple device, you can also use MonkeyOh with nearly any smartphone with the addition of the Apple power adapter needed for use in “dock” mode.
“Phones have taken over our lives and, unfortunately, our counter and desk space, too. We designed MonkeyOh to be both fun and useful,” explained Chris Michaud, CEO at Felix. “MonkeyOh eliminates the cord clutter by keeping your iPhone and cord off the counter and happily charging. No more searching for your cord or having it clutter your kitchen counter.”
MonkeyOh is the company’s first product to launch on the crowdsourcing site, Kickstarter.com. MonkeyOh is a line extension joining the company’s tablet and e-reader stands, including the popular MonkeyDo, which debuted last holiday season at retailers including Staples and Amazon. MonkeyOh will be available in black and white.
“We’re really excited about launching on Kickstarter,” Michaud said. “We’ve been enamored with the site for a while and inspired by the online community that backs such an eclectic mix of products. We thought MonkeyOh would be a great product to bring to life via Kickstarter.”
Smartphone accessory revenues accounted for $20 billion in 2012, more than half of the $36 billion in total aftermarket accessories revenues according to ABI Research. “The increasing penetration of smartphones is driving a shift in accessory design toward smart accessories that drive higher levels of consumer interaction, product, and brand recognition,” according to ABI analyst Michael Morgan.
Michaud is leveraging his career in product innovation to create technology accessory products that make technology more user-friendly. In fact, all Felix products must pass a “Smile Test” indicating a positive emotional response to the product design.
“Smartphone users typically have cords on counters, which is messy and takes up valuable space, but we all need to charge our phones,” Michaud explained. “We want your smartphone to have a clean, fun spot to charge at the end of the day. And MonkeyOh has such a great personality, we think folks will enjoy having it there even when their smartphone isn’t on it.”
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jill[.]meetfelix.com 
