NewswireToday - /newswire/ -
Reading, Berkshire, United Kingdom, 2013/03/14 - Explanation of consumer's game service expectations for Cable, IPTV, and Satellite Network Operators (CISNOs) and how to deploy a service that meets those needs - AntixLabs.com.
The primary consumer-facing business of Cable, IPTV, and Satellite Network Operators (CISNOs) is the distribution of TV, movies, and music. They also generate revenues from advertising and other related activities. The financial success of these activities relies on keeping the interest, attention, and loyalty of consumers as well as on controlling ongoing costs of delivery of the services. The same criteria apply to delivery of game services.
Many CISNOs see distribution of video games, both for entertainment and education, as an important and attractive way to increase consumer engagement, reduce subscriber churn, and generate revenue. While CISNOs have offered game services for more than a decade, many of these services are dated and often less mature than their main video/music business. The prospect of launching new game services and revamping old ones presents many challenges.
This whitepaper written by Jeff Moles presents an analysis of these challenges, considers why and how some approaches fail, and enumerates the characteristics of an Ideal Game Service that is practical to deliver while emphasizing both revenue generation and consumer loyalty.
Francis Charig, Founder of Antix, stated,“Feedback from the industry analysts and executives who read this paper before official publication have commended Jeff for writing down with clarity the reality of the problems faced by CISNOs, the opportunities and the ways of delivering a competitive service.”
About Antix Labs, Ltd. (Antix)
Antix (antixlabs.com) enables consumers to download and play their HD quality, certified native games virally on to their STBs, TVs, phones, tablets and PCs. Users can play with their friends on the move and in the home on their digital devices, whether or not they are connected to a network and can distribute games much in the way they can their music, video and pictures. All user payment models are supported and can be localized to optimize monetization for service providers and publishers. A single SKU will work across all supported devices utilizing Antix’ unique Triple Lock Game Security System, improving protection for the consumer from viruses and reducing content piracy. The service is deployed using either Antix’ or 3rd party content stores with associated payment gateways. Antix, founded in 2007 by World Economic Forum Technology Pioneer, Francis Charig, delivers an integrated, next generation TV, STB, mobile and multi-screen service even across highly fragmented networks. The Antix Game Service has now been mandated by operators, broadcasters and device manufacturers, and Antix works with an increasing number of the world’s leading games publishers. A Game Developer Kit is available free of charge from the Antix website.