NewswireTODAY - /newswire/ - Washington, DC, United States, 2013/03/04 - CleanWave Group, LLC, a business development and strategic advisory firm, welcomes sustainable packaging specialist Cathrijn Haveman. Ms. Haveman is based in Washington, DC and will be a valued part of CleanWave Group - CleanWaveGroup.com.

“Cathrijn Haveman has been involved with important work on large scale sustainable packaging solutions for multinational companies. Her understanding of product marketing approaches and product organization offers a unique opportunity for companies and cause-related campaigns” said CleanWave Group Founder Amos Gilkey. Cathrijn Haveman brings to CleanWave Group an entrepreneurial approach and strong interest in sustainable and green innovations. Ms. Haveman has multinational corporate experience in the sustainability packaging sector through her work at H. J. Heinz Corporation and Sara Lee D. E. Master Blenders. With H.J. Heinz, Ms. Haveman worked on global sustainability platforms to achieve Corporate Social Responsibility (CSR) targets and was integral to feasibility studies on the implementation of PlantBottle™ throughout Europe. Further, as data manager Cathrijn oversaw all of the packaging materials for Heinz in Europe and was project manager of a barrier project generating a functionality upgrade with respect to line performance and consumer usage for over 225 million bottles on an annual basis. Her work at Heinz also involved testing concepts on delamination and implementing solutions for 30 different PET references within Heinz Europe lowering the average delamination rate significantly. At Sarah Lee D. E. Master Blenders she gave support to senior packaging developers focused on packaging testing and 3D modeling.

Cathrijn’s experience in the food and plastic industry also provides expertise on consumer behavior, product waste and recycling systems and technologies. She is able to provide sector advisory services regarding marketing campaigns and marketing and packaging approaches to assist in the success and market placement for a product. Ms. Haveman has a particular interest in innovations and market ready solutions in the hydrology, advanced energy, green engineering, food and beverage, software, and design sectors.

About CleanWave Group

CleanWave Group (cleanwavegroup.com) is a new generation business catalyst and strategic advisory group for innovative clients and cause-focused campaigns with goods and services which benefit society and the environment. Our diverse industry experience is unique and allows us to provide clients with new market opportunities, creative strategic advisory services, and an integrated leadership role for select projects and ventures. CleanWave Group has a long term and comprehensive interest in the impact potential of our clients.

Agency / Source: Clean Wave Group, LLC

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