MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Software
Written by / Agency / Source: Symphony Service Corp.
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Kovio Selects Symphony Teleca as Strategic Development Partner - Collaboration Brings Big Data Analytics to NFC-Enabled Mobile Marketing for Retailers and Brands - Kovio.com / SymphonyTeleca.com
Kovio Selects Symphony Teleca as Strategic Development Partner

 

NewswireToday - /newswire/ - Palo Alto, CA, United States, 2013/03/04 - Collaboration Brings Big Data Analytics to NFC-Enabled Mobile Marketing for Retailers and Brands - Kovio.com / SymphonyTeleca.com. NYSE: HAR

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Partnership Creates New Era in NFC-Based Consumer Marketing

Symphony Teleca Corporation, the services organization dedicated exclusively to helping clients manage the global convergence of software, the cloud, connected devices and big data analytics, announced today that it has become a strategic development partner to Kovio, Inc., a leading provider of Near Field Communication (NFC) products and services. Symphony Teleca will leverage its expertise in the development of big data analytics platforms for retailers, brands, and consumer packaged goods (CPG) industries to co-develop mobile services and applications that enable marketers and advertisers to conduct dynamic and integrated NFC-based mobile marketing campaigns using NFC tags activated by consumers’ own NFC-enabled mobile phones.

The development of NFC-based mobile marketing creates a new era in the way brand marketers engage consumers, drive conversion and build brand loyalty through opt-in, personalized, authentic, and contextual experiences at both point of purchase and point of use. The combined NFC-based platform and solutions enable an integrated mobile consumer-brand engagement, encompassing printed media, out-of-home displays, in-store shopper marketing, and item-level packaging.

“The wide availability of NFC mobile phones and other NFC-enabled devices capable of reading Kovio’s breakthrough NFC products is creating enormous opportunities in permission-based brand marketing, advertising and loyalty-building,” said Amir Mashkoori, CEO of Kovio, Inc. “Our NFC technology, combined with Symphony Teleca’s expertise in big data analytics, is enabling a new marketing and advertising platform for consumer brands and retailers to directly engage with consumers and drive a new level of brand loyalty and trust."

NFC is sparking a wide variety of innovation in retail and marketing, and Symphony Teleca is a leading innovator in this space, working with a wide variety of customers, including comparison shopping sites, online retailers and retail analytics firms. Symphony Teleca has developed technology solutions for a leading online shopping comparison network, enabling the client to provide real-time recommendations and increase cross-sell and up-sell by using big data technologies to acquire data using web crawlers, classification and attribution, keyword scoring, SEO and search engine marketing. Symphony Teleca has also partnered with a UK-based leading retail analytics provider to help retailers and brands increase the effectiveness of their marketing spend through targeted campaigns using household segmentation and scoring, campaign management and post campaign analysis.

“Symphony Teleca has been at the forefront of innovation in consumer-focused analytics for some time,” said Venkat Rajan, SVP and General Manager for the Analytics Division, Symphony Teleca. “NFC-enabled mobile phones are bringing about a new era in consumer marketing, enabling manufacturers and retailers to gather highly specific data about consumer buying patterns and habits, and delivering targeted promotions, loyalty programs and other campaigns that appeal to specific consumers. Leveraging our experience in big data analytics for consumer and retail markets, we’re looking forward to working with Kovio to develop advanced NFC-based solutions that redefine mobile marketing.”

About Kovio
Kovio, Inc. (kovio.com), a privately held Silicon Valley company with origins in the world-renowned MIT Media Lab, designs, develops, and manufactures printed silicon products for Near Field Communication (NFC) and Electronic Article Surveillance (EAS) markets, including NFC Barcodes. By combining the power and functionality of high-performance silicon inks and low-cost graphics printing technology, Kovio enables its customers and partners to deploy innovative products and solutions in the areas of mobile marketing and advertising, brand authentication, retail operations, and ticketing.

About Symphony Teleca
Symphony Teleca Corporation (symphonyteleca.com), headquartered in Palo Alto, Calif., is the world’s first services company dedicated exclusively to helping clients manage the global convergence of software, the cloud and connected devices. The company delivers innovative products combined with contemporary product development, systems integration, analytics and managed services to hundreds of organizations around the world. Symphony Teleca’s 5,800 employees support customers from 32 offices globally, including delivery centers in Asia, Australia, Europe and the Americas.

Media Contacts:
Kate Pokorny, Version 2.0 Communications
P: 1 617-426-2222 - E: kpokorny[.]v2comms.com.

Vik Pavate, Kovio, Inc.
P: 1 408-221-5122 - E: vik[.]kovio.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Symphony Service Corp.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Kovio Selects Symphony Teleca as Strategic Development Partner

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Keith Higgins - SymphonyTeleca.com 
650-935-9495 keith.higgins[.]symphonysv.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Symphony Service Corp. securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Symphony Service Corp. / Company Profile


Read Software Most Recent Related Newswires:

SAP.iO Fund Invests in Deepgram for Gleaning New Insights from Speech
Cicero Recognized with Enabling Technology Leadership Award by Frost & Sullivan for its Product Line Strength and Customer Impact
Detego Announces a New Solution for Managing the Increasing Number of eCommerce Returns up to 90% Faster, as Retailers Focus Efforts to Online Channel
SAP Kicks Off SAP.iO Foundry Paris for HR Tech Startups
Aptean Supports Research to Fight COVID-19 Pandemic by Offering Worldwide Complimentary GenomeQuest Usage to Scientific Community
InterSystems Recognized for Second Year in a Row with 2020 Gartner Peer Insights Customers’ Choice for Operational Database Management Systems
SAP and Accenture Launch Upstream Oil and Gas Solution to Help Streamline Processes and Costs
Oldest Trailer Manufacturer in The Netherlands Continues to Innovate to Serve Customers Easier, Faster, Better
SAP.iO Foundry Tokyo Launches Industry 4.0 Startup Acceleration Program
Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services
New API Integration from Matrix & WideOrbit Delivers AR Transparency
SAP and Goldman Sachs Innovate to Offer Global Payments on Ariba Network
Oracle Adds Clarity and Color to the De Beers In-Store Experience
Splunk Increases Data Collection Quality, Improves Respondent Convenience, Reduces Costs and Strengthens Security for 2020 Census
TIBCO Receives 2020 DEVIES Award for Data Development and Architecture

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)