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RIDO comfort and performance enhancing bicycle saddles have built up a tremendous following around the world since their launch over seven years ago, and now their website and brand image has been thoroughly brought up to date to pave the way for new product offerings later this year.
Designed by the company's founder and designer, John Kenney, the site presents both a fresh and original approach to the brands' very effective offering. Succinctly end-user and product benefit orientated, the site is now extremely easy to navigate and is packed with supporting commentary from doctors, sports and cycling experts, women (because men aren't the only ones who suffer from cycling discomfort) and customers' letters, emails and blogs.
"As soon as I took my first ride on the new saddle, I could feel the difference in terms of pressure shifting. I have since stopped wearing padded shorts."
"Dear Mr Kenney, Thank you so much for designing such a marvellous saddle - I am absolutely delighted with my Rido R2 and would not hesitate to recommend it to others who are struggling with seat comfort.
Previous to buying my Rido, I had had several years of tedious discomfort, and had tried out numerous saddles, none of which turned out to be satisfactory. I was becoming quite disillusioned with the seat problems.
Then, in desperation I did a google search for comfortable bike saddles, and came across your website. I read the reviews and decided to order one. I thought the price was reasonable, and the saddle arrived by post the following day. I bravely followed the advice to try it straightaway on a longer run, and was immediately pleased with it. Since then I have not looked back. As soon as I took my first ride on the new saddle, I could feel the difference in terms of pressure shifting. I have since stopped wearing padded shorts.
I am a leisure cyclist based in Suffolk, cycling up to 50 miles per day, on my Raleigh Royal touring bike. Thank you again, the saddle really is an excellent product." - C.M (Ms), Stowmarket, Suffolk, UK
"I do consider myself a bit of a saddle expert since I have suffered from a 20 year prostate disorder that almost put me off the bike. I've ridden through the troubles and have experimented with many saddles. When my condition was really bad I had to ride the Spongy Wonder. As I've improved I've settled on the Specialized Avatar or Alias in 155 cm width.
I decided to try your saddle on my touring bike where I will be spending very long days. I've test ridden it twice and it seems comfortable so far. The real test is after 6-7 hours." - K.C, Walnut Creek, Califormia, USA
"I now have my third Rido 2 saddle, the last one going on my Orange Mountain Bike. As an enthusiastic 66 year old I recently completed 120 miles of the Pennine Bridle Way and was delighted I changed saddles the day before setting off having experienced the pain of the original saddle a week earlier. The other two are on a Trek flat bar winter training bike and a Trek Pilot road back covering a good 3000 miles a year. A fan !!" - M.F, Castle Hill, Lancaster, UK
"I am delighted with my R2 saddle.. I am new to biking and mid life crisis, time to get outside comfort zone, help others saw me sign up for The David Livingstone Bi Centenary Bike Ride in Malawi run by EMMS charity for Mulanje Mission Hospital. Challenge is 250 miles over hilly terrain over 5 days in May2013.
I honestly tried a few saddles and thought I was in trouble until trying the R2 which I honestly found just browsing the internet. Very happy to recommend and will put on Facebook. It will be travelling with me needless to say. Along way to go with winter training and fundraising but hopefully we will make a difference to the people of Malawi." - J.W (Mrs), Belfast, UK
"I have had this saddle for nearly three years, having been in despair thinking I would never find anything comfortable. I have a box full of barely used rejects in my garage. I had promised my husband that I would accompany him on his John O'Groats to Land's End ride in 2010 and saddle comfort was the one issue which would have scuppered the project.
I don't think any bicycle saddle will ever feel like a comfy old sofa but the Rido 2 is by far the most comfortable I have used. Just one observation, your reviews are necessarily anonymous and only show initials. It would be very helpful if you could show the gender of your reviewers, although sometimes it is obvious from the comments." - J.H, Warwickshire (female!)
"I purchased first one, then a second, of your saddles several years ago when I was about to give up commuting to work. They saved the day and I have not looked back since. Perineal pain is a thing of the past." - Dr L.J, School of Biological Sciences, University of Auckland, New Zealand
"I ordered R2 saddle and I must say that I am very pleased with it. I use my bike only for practice and it shown very good because I don't have problems with asleep of my soft tissue. The only thing I would change to make riddo saddle perfect is that I would make nose little thinner than it is now and little more slippery but I have to say that for me working even as it is now and I don't have problems to seat on my bike anymore.
Your saddle along with your costumer support makes product simply the best on the whole world market. I am very pleased with you and will recommend you saddles to everyone with "saddle problems" issue." - A.M, Split, Croatia
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info[.]rido-cyclesaddles.com 
