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Rob Rush, President & CEO of LRA Worldwide, Inc., has been invited to visit Ecole hôtelière de Lausanne (EHL) as part of its Distinguished Speaker Series. Rush will address approximately 150 students and faculty members on 13 February, joining a distinguished roster of speakers to participate in the program since its inception in 2003.
Rush’s speaking topic is titled "Designing Great Customer Experiences” and will focus on LRA Worldwide's work on creating and delivering memorable customer experiences with leading brands both inside and outside of the hospitality industry. LRA Worldwide is the leading provider of Quality Assurance Evaluations and Brand Assurance Audits for the global hospitality industry, and also provides a variety of additional “guest experience” measurement and improvement offerings in hospitality and beyond. Clients include such industry leaders at Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, Marriott International, Mandarin Oriental Hotel Group and InterContinental Hotels Group; outside of hospitality, LRA counts the National Basketball Association, Chelsea FC, International Speedway Corp., Sunrise Senior Living and BMW of North America as clients.
“We at EHL are delighted that Mr. Rush has agreed to spend a day on our campus interacting with our students and, most importantly, delivering a keynote address as part of the EHL Distinguished Speaker Series," said Demian Hodari, Professor of Strategic Management at EHL and the Founder/Director of the Distinguished Speaker Series.
"The concept of service excellence is an important part of the academic and theoretical literature and is often discussed in our courses. Therefore, having someone of Mr. Rush’s stature, experience and knowledge here to share interesting and contemporary ways in which hotels can achieve this, and therefore improve their competitiveness, is of great value to our community.”
Rush is the latest in a list of prominent industry professionals to take part in the series, which offers 3rd and 4th year students the opportunity to interact with industry leaders and engage in an involved dialogue about challenges facing the hospitality industry. Past participants include Arne Sorenson (CEO, Marriott International), Sir Rocco Forte (Chairman, Rocco Forte Hotels), Anders Nissen (CEO, Pandox AB) and Kirk Kinsell (President Americas, InterContinental Hotels Group).
“We have had a number of EHL graduates working at LRA Worldwide over the years and have always found them to be knowledgeable and industry-savvy,” said Rush. “As we keep growing internationally, EHL will continue to play a role in educating the next generation of LRA consultants and analysts, so it is personally rewarding for me to be at least a small voice in that education."
Within the past year, LRA has grown its business in EMEA and AP, taking on client projects with Accor, Rotana Hotels & Resorts, Hyatt International, Jumeirah Hotels, Regal Hotels International, Anantara Hotels & Resorts and Onyx Hospitality. With regional operational offices in Salzburg, Austria and Singapore, LRA now supports a workforce that is nearly 30-percent based outside of the United States.
About the Ecole hôtelière de Lausanne:
Ecole hôtelière de Lausanne (EHL), the world’s leading hotel school, provides university-level education to students with talent and ambition who want to take up leading-edge careers in the international hospitality sector. It offers three programmes of study:
• Diploma in hotel and restaurant management;
• HES-SO Bachelor of Science in hospitality management;
• Executive MBA in hospitality administration.
EHL is accredited as an “Institution of Higher Education” by the New England Association of Schools and Colleges (NEASC, USA). At national level it is recognised by the Swiss national authorities as a provider of university education at HES (University of Applied Sciences). Since its foundation in 1893, Ecole hôtelière de Lausanne has educated over 25,000 hospitality executives. At present, 1,800 students of more than 90 nationalities are enjoying the unique study and living environment of Ecole hôtelière de Lausanne.
About LRA Worldwide, Inc.
LRA Worldwide (LRAworldwide.com) is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.
In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, Hyatt Hotels Corporation and InterContinental Hotels Group deliver exceptional customer experiences. Every touch. Every time.
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zach.conen[.]lraworldwide.com 
