NewswireToday - /newswire/ -
Cagliari, Italy, 2013/01/16 - The new portal StarQ8.it, implemented on an Entando platform and engineered by Archeometra, represents a crucial information channel in the context of the global communication and fidelity strategy for Q8 cards - Entando.com.
Archeometra, a company specialised in developing web systems and IT solutions, decided to use Entando to create the StarQ8 portal, after long and accurate research, choosing to become one of Entando's partners as well.
The decision to choose Entando is mainly due to its being an open source web platform, which combines the functionalities of enterprise portals, content management systems and application frameworks in one solution.
The flexibility of the framework and the “ready-to-use” approach of the Entando modules have facilitated and made the development and customisation phases for the Archeometra team easier, thus allowing to save time and maintain full control of the developed solution at once.
Furthermore, the system studied by Entando to edit content, accessible also without technical competence, satisfied the need of the StarQ8 editorial office to update the information daily in a simple way.
As a matter of fact, a management system was arranged for the communication plan to make the repetition of various promotional messages easier, thanks to an agile and functional administration area.
The web channel resource for Q8 includes further content and goals: as well as providing punctual update to the communication plan, Starq8.it also represents access to the social network and landing pages for followers, to progressively involve the user on the technological innovation front, innovation which is offered by Q8 also in terms of mobile services.
Starq8.it is the website dedicated to the multi-year loyalty program by Kuwait Petroleum Italia, (better known with the Q8 brand), launched once again this year by the oil Corporate for its services and fuel consumption division.
The site which is now online is a true portal containing the entire promotions schedule, continuously updated with different periodical special and co-marketing initiatives activated for the point allotment program.
Archeometra, with its competence, has supported Q8 in the extension of ICT one to one applications, which add themselves to the technical-information framework supporting the card.
As to the innovations, during the last season of the fuel points allotment program, Archeometra followed the debut of the latest generation fidelity card: the “New SuperSTARQ8”. It is a pre-paid card for refuelling at Q8 petrol stations, which is both a nominative and privileged card for the allotment of points and a rechargeable card.
In particular, Archeometra took care of the front-end and back-end integration, in terms of communicating the online dedicated service, for the functionalities associated with the new card.
Entando (entando.com) is an integrated open source enterprise portal platform and content management system. It has been proven in the most demanding public and private sector projects, which have high functional and legal requirements for accessibility, ease of use and mobility. Its agile, modern and user-centric platform is designed for building custom web portals quickly, which can be easily integrated with other systems and changed in line with end-user demands. It’s open source technology means that modules or entire portals can be shared and reused throughout organisations. Entando sells its technology 100 percent through the channel, offering a range of services to help its partners succeed including training, sales business planning, sales, marketing, PR and technical support.