Adconion Media Group Limited, announced today that Ms. Kim Reed Perell, CEO of Adconion Direct, has joined the company’s board of directors (“Board”).
Ms. Perell currently oversees Adconion Direct’s multi-channel digital distribution platform spanning display, mobile, email, and social media across the globe. Prior to Adconion, she was the founder and CEO of Frontline Direct Inc., a leading performance marketing company specializing in customer acquisition solutions for brand advertisers. Frontline Direct was acquired in February 2008 by Adconion Media Group. In 2011, Frontline Direct and the Adconion Audience Network merged to become Adconion Direct and appointed Ms. Perell as CEO.
Tyler Moebius, Adconion Media Group’s Founder and Chief Executive Officer said,“Kim has extraordinary technology and business expertise, and her leadership has been instrumental to Adconion’s continued growth and success. We are pleased to welcome Kim to the board.”
Ms. Perell is a highly respected entrepreneur with over a decade of experience in leading digital media and technology solutions. Ms. Perell holds a Bachelor of Science degree in business administration, Magna Cum Laude, from Pepperdine University.
“I am honored to join the Adconion board of directors and to work with this exceptional team,” Perell said. “I’m extremely passionate about our company, our future, and our people, whom are the cornerstone of Adconion’s continued achievements. I look forward to expanding our success as a leader in delivering innovative digital media solutions globally.”
In addition to Ms. Perell, Adconion’s current board members include Tyler Moebius; Neil Sunderland, Chairman at Adinvest; Giuseppe Zocco and Dominique Vidal, both Partners at Index Ventures; Frank Boehnke, Partner at Wellington Partners; Robert Dighero, Partner at Passion Capital; Fred Krueger, CEO at Needly; and Thomas Falk, Chairman of the eValue Group.