Mindgruve recently launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional newspaper to a multi-channel, multimedia company well-equipped to better monetize their diverse audience. Focused on enhancing the digital subscriber experience for tech-savvy consumers, the new U-T San Diego site positions the company for better customer retention, increased content consumption and new revenue streams.
“The new website allows us to improve how we deliver our content by connecting with readers in a way that coordinates with their lives,” said U-T San Diego President Mike Hodges. “This paradigm shift is mission critical to the success of our enterprise.”
“U-T San Diego are true innovators in the digital publishing and local e-commerce space,” added Chad Robley, Mindgruve CEO. “They are writing the playbook for how to transform a newspaper into a multimedia and e-commerce company by leveraging digital channels. Other newspapers will either follow suit or risk massive erosion of their subscriber base.”
Mindgruve developed the new U-T San Diego site to perform seamlessly via desktop and mobile, making it easy for subscribers to consume the content. Larger pictures and bigger headlines, photo and video galleries, and drop-down menus that feature handpicked articles from editors ensure readers see the latest stories as they happen. The website is fully synced with sharing tools and real-time updates on the most commented stories.
U-T San Diego’s new website also provides a variety of options for advertisers to effectively meet their goals. With print and digital content on both desktop and mobile, incorporated social media channels, and television mediums readily available, advertisers can target and connect with audiences in an integrated fashion. E-commerce programs such as U-T San Diego Offers, which has been recognized as the top single-market daily deal program in the country, and U-T Rewards, one of the most innovative loyalty programs in the publisher industry, further positions UT San Diego as a force in regional publishing.
To explore the new U-T San Diego website, visit utsandiego.com. To learn more about Mindgruve’s diverse capabilities and portfolio, visit mindgruve.com.
The Next Generation Agency
Mindgruve (mindgruve.com) is a digital marketing and technology firm that creates result-driven solutions for top U.S. brands. Mindgruve specializes in integrated campaigns that improve cost per lead and cost per sale, while also fostering long-term customer value and brand awareness. Mindgruve’s strategy, creative, design and technology teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.
About U-T San Diego
Since 1868, U-T San Diego has been a leading source for news in San Diego County. Purchased by well-known real estate developer “Papa” Doug Manchester in 2011, the news outlet underwent a modern overhaul including an industry-leading website, innovative mobile apps, and a television station.