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NewswireTODAY - /newswire/ -
Stoughton, MA, United States, 2012/12/14 - Strategis' New Director of Account Services, Sannon T. Bowers bring 15 years of Marketing Experience - StrategisAdv.com.
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Strategis is pleased to announce the hiring of Shannon T. Bowers as the new Director of Account Services. Ms. Bowers has a wealth of knowledge and over 15 years of specialized expertise in multicultural and general market brand management. She is charged with leading the Strategis team to provide enhanced client services and account management through advanced internal systems implementation. Some of her other responsibilities will include business development, digital/social media planning and developing and maintaining client relations.
Ms. Bowers joins the Strategis Team from Octagon and Strategic Experiential Group (SEG) out of Norwalk, CT and NYC, respectively. At these organizations she managed national event marketing and plan execution for the Susan G. Komen, Komen On the Go mobile tour. Additionally, time and again, she outperformed key performance indicators (KPI) while working closely with retail, on premise and chain accounts in conjunction with distribution channels for luxury spirits brands in Connecticut, New York and Massachusetts. “I am thrilled to join the dynamic and creative team at Strategis,” Bowers said. “Our number one goal is creating impactful and compelling brand imaging for our clients. Our strengths in digital/social media and crafting innovative, industry-leading marketing campaigns will continue to elevate the brands we serve.”
She also has experience as a Multicultural Brand Manager for Subway Franchise Advertising Fund Trust (SFAFT) in Milford, CT. As part of the team that launched the “Subway Five Dollar Foot-Long” national campaign, she developed and implemented marketing programs focused on African American and Latino consumers generating $3 billion in sales. At UniWorld Group, Inc. out of New York City, Ms. Bowers was an Account Supervisor working with national brands such as, Burger King, Kraft Foods, Colgate Palmolive, The Home Depot and Pro-Line producing award-winning campaigns.
George Irish, President and CEO of Strategis stated,“We are excited and very optimistic about Shannon Bowers joining our team, she brings and vast amount of leadership, creativity and marketing “know how” to Strategis that will provide increased focus on account management services, as well as client and employee relations. ”
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