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New Belgium Brewing Company (NBB) of Fort Collins, Colorado has recently launched their new full-service Point of Sales (POS) e-Business site using the Keyora platform. NBB teamed up with Keyora Inc. to build out a solution in which their internal and external customers are able to view, purchase, and track all of the promotional materials that are essential to making their brands successful in the market.
Due to rapid growth in the beverage industry, NBB had outgrown their online solutions for both customers and rangers. Tara Parker, Fulfillment Manager of NBB stated,“Our existing site was not user friendly or intuitive, it lacked integrated functionality. The Keyora team listened to the challenges we had faced, consulted our end users, researched our processes, and made sure they fully understood our expectations before they began development of the new site.”
Susan Griffiths, the CEO of Keyora reported,“Keyora has made a significant investment in building out cutting-edge solutions for distribution in the beverage industry. It is an industry in which we have depth of knowledge and the expertise to advise on the right solutions to complicated problems that are beverage-specific.”
Joanne DeGrace, Account Manager at Keyora Inc. added,“Our agile project management style added to the success of the implementation.”
“Focused releases of each stage of the project were periodically presented to NBB by the Keyora team. The NBB team was then able to test the most recent version of the system as the Keyora team concurrently worked on trouble shooting and development of subsequent versions. “This staggered release process made each piece of the overall project easy to learn, follow, and test against original functionality requests. It also made the final cutover to our new site a much smoother process than we had even anticipated,” added Parker of NBB.
About New Belgium Brewing Company
New Belgium Brewing Company (newbelgium.com), makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Blue Paddle Pilsner, 1554 Black Ale, Abbey, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.
About Keyora
Keyora Inc. (keyora.com) provides integrated e-business solutions that enable retailers, distributors and manufacturers to reach more clients and markets while increasing efficiency and reducing costs. Based in Toronto, Canada, Keyora Inc. is a Microsoft Certified independent software vendor (ISV) for mid-market and enterprise level e-business platforms. It has been awarded Microsoft’s Blue Sky ISV Innovation Excellence Award and is featured in the Microsoft Dynamics® Retail solutions catalog.
The Keyora platform offers vertical solutions for Beverage, Retail, Parts, and Apparel. There is also a comprehensive solution for B2B (Business-To-Business) and B2C (Business-To-Consumer). The platform is fully integrated with the Microsoft Dynamics® ERP and CRM platforms. Today, Keyora is the premier integrated e-business solution developer for Microsoft Dynamics® with clients across North America, Europe and the Caribbean. Visit Keyora Inc. online at keyora.com. For more information about Keyora’s E-Business solution for the Beverage industry, beverage.
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