MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Axis Communications AB
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Survey Reveals that IT Departments will Play Critical Role in Adoption of Retail IP Surveillance - The research revealed that a lack of collaboration with IT and a clear return on investment was preventing nearly three-quarters of UK retailers adopting IP cameras and replacing outdated closed circuit analogue cameras - Axis.com
Survey Reveals that IT Departments will Play Critical Role in Adoption of Retail IP Surveillance

 

NewswireToday - /newswire/ - Lund, Sweden, 2012/11/20 - The research revealed that a lack of collaboration with IT and a clear return on investment was preventing nearly three-quarters of UK retailers adopting IP cameras and replacing outdated closed circuit analogue cameras - Axis.com. NASDAQ OMX: AXIS

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Audio / Video Equip. / Surveillance Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Nearly 50% of UK retailers said that the IT department is the key to them being able to harness all the benefits of IP surveillance systems according to a recent survey by the Centre for Retail Research (CRR) into current and future use of CCTV by retailers, commissioned by Axis Communications, the global market leader in network video.

The research revealed that a lack of collaboration with IT and a clear return on investment was preventing nearly three-quarters of UK retailers adopting IP cameras and replacing outdated closed circuit analogue cameras. Axis believe that by adopting a new perspective on the role network video can play as a real time visual business intelligence tool, the logical step would be for IT to manage video as yet another networked application which provides strategic business value.

Atul Rajput, retail specialist at Axis Communications said: “Surveillance is usually seen as the security department’s responsibility, used to protect the premises, staff and customers as well as against theft. However, as the technology evolves, IP surveillance is capable of so much more than security and safety, offering business intelligence as well as flexibility in the way that footage can be accessed and analysed.”

The theory of cross functional application use is backed up by the research as:

• 37% of UK retailers said that networked video surveillance allows for integration with business intelligence applications;
• There is high awareness among retailers that networked video offers more than just loss prevention with nearly 80% of those surveyed understanding the role of surveillance in people counting, 65% for dwell time analysis and over 60% for queue management.

“IT can play a pivotal role in facilitating cross department collaboration between security, marketing and operations, to unleash the true potential of IP surveillance systems and allow retailers to maximise the ROI on video surveillance spend.”

“With IT departments currently exploring cloud based applications and services, embracing network video today will also ease integration into any future deployments of video based Cloud applications (VSaaS). Network video integrated with cloud based business intelligence analytics, for example to analyse consumer behaviour and footfall in store, enables retailers to deploy video as a business tool and benefit from a hosted service to significantly reduce the upfront capital expenditure on deploying a system.”

Although the survey revealed that only 21% of respondents were considering deploying Cloud-based video solutions, as the respondents were primarily from loss prevention, it perhaps reinforces the view that collaboration with IT is the key to unlocking the full potential of IP video surveillance.”

With nearly 60% of UK retailers planning to adopt IP systems it is clear that these barriers will need to be overcome. Professor Joshua Bamfield, CRR, added: “The role that business intelligence plays in improving customer service and therefore driving retail sales is key. For this reason, retailers are turning to technologies to make improvements and gain competitive edge. This survey has highlighted how retailers are embracing technology and recognise the role that surveillance can play, but there is still some resistance, due to collaboration between departments, that is hampering the adoption of IP surveillance technologies.”

The CCTV in Retail survey was commissioned by global market leader in network video, Axis Communications and was run in conjunction with the Centre for Retail Research in Nottingham. It surveyed over 2,200 retailers both large and small from a variety of sectors and attracted over 700 responses from retailers in the UK, Ireland, Denmark, Sweden, Finland and Norway. The statistics in the news release refer to UK respondents only. There were 261 responses from UK retailers encompassing over 20,300 stores. The research was carried out by CRR between June and August 2012 and follows a similar Axis-commissioned survey in 2010.

For all media enquiries, please contact:
Alex Henshall or Michael Blakeney at Insight Marketing & Communications
P: + 44 (0) 1625 500800 - E: axis[.]insightmkt.com.

About Axis
As the market leader in network video, Axis (axis.com) is leading the way to a smarter, safer, more secure world — driving the shift from analogue to digital video surveillance. Offering network video solutions for professional installations, Axis’ products and solutions are based on an innovative, open technology platform. Axis has over 1,000 dedicated employees in 40 locations around the world and cooperates with partners covering 172 countries. Founded in 1984, Axis is a Sweden-based IT company listed on NASDAQ OMX Stockholm under the ticker AXIS.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Audio / Video Equip. / Surveillance Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Axis Communications AB

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Audio / Video Equip. / Surveillance articles,
CATCH Visitors via Your Competitors Announcements!


Survey Reveals that IT Departments will Play Critical Role in Adoption of Retail IP Surveillance

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Kristina Tullberg - Axis.com 
+46(0)46 272 1800 kristina.tullberg[.]axis.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Axis Communications AB securities in any jurisdiction including any other companies listed or named in this release.

Audio / Video Equip. / Surveillance via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Axis Communications AB / Company Profile


Read Audio / Video Equip. / Surveillance Most Recent Related Newswires:

Bosch Video Management System Joins Ranks of PlateSmart ALPR Integrations
MOBOTIX Offers Industry-optimized Video Surveillance Solutions for Safer and More Effective Industrial and Production Processes
Motorola Solutions Previews Latest Additions to its Video Security Portfolio At Intersec Trade Show in Dubai
MOBOTIX Receives 'Secure by Default' Certification
Hall Research Introduces The FXT-460 - HDMI 2.0 Fiber Optic Extender
Motorola Solutions and Avigilon Video Systems Selected to Safeguard Alabama Supermarkets
Avigilon Adds Appearance Alerts to Commercial Video Management Software
Barcelona-El Prat Airport Enhances Safety and Efficiency in Radio Communications with New Digital Radio System from Motorola Solutions
Motorola Solutions Ensures Reliable and Secure Operation of Police TETRA Radios at German Federal State of Berlin
MOBOTIX’s New M73 Wins 2019 IoT Integration Award for Video Surveillance Innovations
Frost & Sullivan Names Lytx '2019 Video Safety Solutions Company of the Year'
Offutt Air Force Base Addresses Flight Monitoring Challenges with Motorola Solutions’ Advanced Video Security Capabilities
The Dallas Police Department, Safer Dallas and Motorola Solutions Launch Pilot Program to Increase Community and Officer Safety
Avigilon Announces Latest Access Control System with Enhanced Video Security Unification
Avigilon Combines Value and Versatility with New H5SL Camera Line

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)