NewswireTODAY - /newswire/ - London, United Kingdom, 2012/11/15 - Creative communications agency appointed by leading independent TV Production Company.

The production company behind award winning TV shows including ‘Freddie Flintoff Versus the World’, Channel 4 game show ‘Relentless’ and current National Geographic Channel hit ‘Scam City’ have appointed Boom! with a PR brief to build the company’s corporate profile.

Zig Zag Productions has appointed the agency to raise awareness of the studio in a global B2B brief. It has charged Boom! with raising its profile and gaining wider recognition around the world as one of the UK’s leading independent TV production companies.

Zig Zag develops a wide range of programming ranging from factual documentaries to groundbreaking entertainment shows, supplying a wide range of international broadcasters. The company is based in London with an office in New York.

The appointment is the latest client to join Boom!’s TV client roster that also includes broadcaster Andrew Neil’s production company World Media Rights.

Leila Monks, VP Commercial & Current Production said: “Boom! did a great job of generating consumer awareness around one of our shows, ‘Scam City’ in October. We’re looking forward to them doing the same for our global corporate profile”.

“Zig Zag are fast growing, independent British TV producer with some fantastic new shows and formats in development” said Justin Crosby, founder of Boom! “They’ve become renowned across the industry for their innovative and diverse programming and we’re delighted to be further enhancing that reputation around the world”.

Zig Zag Productions is a young innovative television production company, well respected for its eclectic approach to programme making.

The company focuses on making high quality, good value television programmes for the global market that are distinct in attitude and tone.

Started by Danny Fenton and Kevin Utton in 1999, Zig Zag has made almost 500 hours of programming to date. Ranging from top end factual documentaries to ground breaking entertainment series, Zig Zag caters for a varied range of worldwide broadcasters. The company is based in bespoke offices in Clerkenwell, London with a U.S. office based in New York.

Zig Zag was recently voted the 5th most respected U.K Production company by its peers in the Televisual Top 100.

In early 2011 Zig Zag was also nominated for a Broadcast Digital Award for Freddie Flintoff Versus The World “ITV4 needs beacons such as this”, said the judges, who noted how Freddie Flintoff brought personality, press coverage and a new audience to the channel. The series featured Flintoff taking part in extreme challenges in a bid to gain insight into the psyche of sports professionals. “It had wide appeal, combining travel and sport with a good dose of humour” said the judges.

Agency / Source: Boom! Dialogue Ltd

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