In an era of increased competition and waning loyalty, Community Banks and Credit Unions are seeking ways to promote their organization. One of the most commonly overlooked areas of opportunity is exterior, street facing windows. Limited budgets challenge marketing professionals with the task of increasing brand awareness while creating a retail banking environment. Window treatments continue to be a cost effective way to promote the brand, cross sell services, and encourage program participation.
“Branches should be using every available area to promote their brand and draw in street traffic. Windows can be used like billboards with graphics to create impact and amplify street presence. Creative artwork and messaging can easily be applied to exterior branch windows on a tight budget.” Scott Dustin, President of Nova Retail Group.
Exterior-facing areas are opportunities to project your brand and invite the public into a branch. This is prime real estate for appropriately-placed brand and promotional communications with long-range visibility, while sharing a glimpse of what can be expected inside. Information, like hours of operation, that people typically look for at the entrance can easily be set off with branding and other complementary elements. Effective outward projection generates excitement and increases brand awareness.
Nova Retail Group has partnered with community banks and credit unions nationwide on window treatments utilizing vinyl, solar shades, banner graphics, hanging graphics to create dynamic, layered effects.
Nova Retail Group (novaretailgroup.com) partners with clients to create complete and unique experiences for their customers. Offering services across many disciplines makes Nova distinctly qualified to work with clients from the creative process through delivery and installation in areas of environmental graphics, retail merchandise, brand engagement programs and design build projects.