NewswireTODAY - /newswire/ - Sydney, Australia, 2012/10/22 - Adconion Media Group (AMG) announced today that Sam Smith has been appointed Managing Director of smartclip APAC - Adconion.com.

smartclip is a leading multiscreen video and brand advertising platform delivering and optimising advertiser campaigns across PCs, connected TVs and mobile devices. It was acquired by Adconion Media Group in November 2011.

In this newly created role, Sam will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers to ensure it continues to be best in market at delivering reach and frequency for advertisers’ campaigns to the right audience. His appointment will bring a new level of focus to the company’s in-stream and rich media product offerings to drive Adconion Media Group’s creative brand solutions for its customer base. Sam was previously Director of Strategy & Innovation at Adconion Media Group.

“Sam has played a key role in Adconion’s launch of smartclip in Australia and has been pivotal in driving the monetisation of multiscreen advertising in the Australian market,” said Matt Hunt, Managing Director of Adconion Media Group, Australia. “He brings an unrivalled creative vision to our customers that look to us to provide the most innovative brand solutions in the market place today. His proven track-record and encyclopaedic industry knowledge will undoubtedly take smartclip’s from strength to strength.”

Sam will be supported in his role by recently appointed Joni Mallet as smartclip Brand Operations Manager and Imran Masood as smartclip Business Development Management.

“I am excited to be driving smartclip’s business across Asia-Pacific at such a dynamic point in the evolution of multiscreen advertising,” said Sam Smith, Managing Director of smartclip APAC. “We are extremely well placed to become the online video partner of choice across Asia-Pacific and I look forward to further extending our market lead, whilst continuing to push the creative boundaries for our customers across the region.”

As Director of Strategy & Innovation at Adconion Media Group, Sam was instrumental in driving the creative and product vision of Adconion in-line with market trends and customer strategic requirements. He also maintained his role as Managing Director of RedLever, Adconion’s branded entertainment organisation where he oversaw the creation and production of content strategies for brands and their agencies. Prior to joining RedLever and Adconion in August 2010 Sam was the Commercial Director for content solutions business TCO. He joined TCO from Yahoo!7 where he was Sales Strategy Director.

Agency / Source: Adconion Media Group | Amobee, Inc.

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