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Los Angeles, CA, United States, 2012/10/08 - World-renowned usability expert is conducting two highly-regarded workshops teach business professionals the science of usability which ensures that websites do what they are supposed to do and that their users can succeed with intended tasks.
“Eric Reiss Workshop: Usable Usability — Lean UX starts right here” will be held Saturday, October 13th
This eye-opening half-day workshop teaches how to create lean UX. It is designed on Reiss’ principles of building usability based on the three E’s: Ease of use – the product does what the user wants it to do; Elegance and clarity – the product does what the user expects it to do; and Empathy - understanding and addressing the needs of the users. Attendees will learn a method for evaluating and improving products and services in a truly lean and agile way – a way that has proven successful with clients, business students, and seasoned usability professionals alike. The program even offers a hands-on technique for individuals within a large organization to carry out guerilla-style usability hacks that show the value of usability to the people in charge of budgets. Reiss will sign copies of his recently published book, Usable Usability: Simple Steps for Making Stuff Better after the Usable Usability — Lean UX starts right here workshop
“Putting the content into content strategy – effective writing for interactive media” will be held on Sunday, October 14th
In this four-hour workshop, Reiss will teach attendees how to create findable, scanable, skimable, and readable on-line content that creates understanding, builds trust, and increases conversion rates. Topics include: Why writing for the web is different; Navigation - it’s about labels, not graphics; How to build shared-reference for your audience; The importance of core content descriptions; How to use contextual navigation (locally relevant links); What is information architecture from a content-provider point-of-view; What is responsive content from a reader and device point-of-view; and How to build landing pages and conversion funnels that win customers.
Both outstanding workshops are scheduled from 8:00am – 12:00pm at NextSpace in Culver City. Reiss will sign copies of his recently published book, Usable Usability: Simple Steps for Making Stuff Better for those attending the Usable Usability — Lean UX starts right here workshop. Pre-registration is required for both workshops.
Usable Usability — Lean UX starts right here
Putting the content into content strategy – effective writing for interactive media
About Eric Reiss
Eric Reiss is CEO of the Copenhagen-based FatDUX Group ApS, an international user-experience design company headquartered in Copenhagen, Denmark. He has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on the advisory boards of several universities and institutes in both Europe and the United States. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by 1000s of developers and companies around the world.