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NewswireTODAY - /newswire/ -
Knutsford, Cheshire, United Kingdom, 2012/09/17 - HMV Canada has appointed Marketing Innovation Group to provide the technology and service solution that will power the retailer's relaunched loyalty scheme - M-I-G.com.
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The Pure programme was originally launched in 2010. Designed to offer HMV Canada's customers ‘cool stuff money can't buy, members redeem points earned on purchases for exclusive memorabilia and experiences. A new in store sign up process has already seen new member registrations increase by 25%.
MIG (m-i-g.com), has extensive experience in operating data, loyalty and digital communications programmes for companies such as Office Depot and Shell and is developing a data warehouse which will contain all contact, points, communications and transactional information related to Pure member activity. The Pure data warehouse has been designed to integrate seamlessly with HMV Canada's back end infrastructure and in store epos system to enable timely two way secure data transfer. The Pure data warehouse will also integrate with MIG’s digital communications platforms and MIG will provide design, delivery, management and reporting of triggered, event driven, planned and ad hoc digital campaigns.
MIG's solution will provide HMV Canada's Pure marketing team with live dashboard-based reporting, together with deeper analytics to inform the development of HMV Canada's future direct marketing strategy.
The system will also play a key role in joining up disparate data about each customer gathered from multiple touch points, both online and in store, to provide a 'single customer view' and, consequently, a deeper understanding of customer needs.
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