MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Tools / Hardware
Written by / Agency / Source: General Electric Company
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

GE’s New Slate Finish Joins Stainless As Premium Appliance Option - As stainless steel plateaus near 35 percent• of all appliances sold, GE breaks ground with a new fashion-forward finish, Slate (NYSE: GE)
GE’s New Slate Finish Joins Stainless As Premium Appliance Option

 

NewswireToday - /newswire/ - Louisville, KY, United States, 2012/09/05 - As stainless steel plateaus near 35 percent• of all appliances sold, GE breaks ground with a new fashion-forward finish, Slate (NYSE: GE). NYSE: GE

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tools / Hardware Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Warm, grey metallic with a low-gloss finish, Slate is a natural complement to the wide spectrum of materials used in today’s modern kitchen designs.

While stainless steel is still considered the premium finish for home appliances—accounting for 35 percent* of the kitchen appliances sold today—GE’s consumer research has found that a significant portion of homeowners are looking for something different. In response to the research, GE is launching a new finish called Slate across its GE® brand of appliances.

GE’s industrial designers spent countless hours conducting consumer research and reviewing design trends in the kitchen, home furnishings, home entertainment products, and automotive interiors and exteriors. The result was Slate—a warm, grey metallic with a low-gloss finish that is a natural complement to the wide spectrum of wall colors, countertop materials and floor and cabinetry finishes found in most homes today. Wether you are looking to replace a single appliance or remodeling your entire kitchen, GE’s Slate appliances were designed to make a statement by themselves or blend with other stainless steel, black or white appliances.

“As people transition their kitchen appliances over time, it was important to us to find a finish from a palette that is timeless and harmonious, yet distinctive,” said Lou Lenzi, director for GE Appliances’ Industrial Design Operation whose team of designers created the new finish. “Slate is a universal, neutral finish that will suit consumers who want a premium finish that can complement or even replace stainless steel.”

Inspired by the rich texture and appearance of stone, Slate has a deep, warm and inviting look that exudes refinement and sophistication. GE’s new Slate appliances are finished with bold, brushed metal touch points, such as handles and knobs – offering yet more contrast and interest.

“Individuality is very important to consumers who express themselves through the design of their kitchens,” said Brian McWaters, brand general manager for GE Appliances. “During our conversations with designers and consumers, they expressed their strong desire for an alternative to stainless steel. With the launch of Slate, we’re offering a new finish that has a warm, rich look and feel that tested very well in our research.”

In addition to the modern appearance, the matte finish on the exterior of the appliances is easy to clean and resists fingerprints. The new finish launches in September in a full suite of appliances comprised of two French Door refrigerator models, two free-standing gas range models, two free-standing electric range models, two built-in dishwasher models and an over-the-range microwave.

Follow us on Facebook and Twitter or check out our website for more information
Friend GE Appliances on Facebook to view how-to videos; learn about new GE appliances, and join in the discussion with other GE appliance owners. Join today and follow @GE_Appliances on Twitter or just locate detailed information about our products at geappliances.com/.

About GE Appliances
GE Appliances (ge.com/appliances) is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better.

*Taken from the 2011 Association of Home Appliance Manufacturers Color Report.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tools / Hardware Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: General Electric Company

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Tools / Hardware articles,
CATCH Visitors via Your Competitors Announcements!


GE’s New Slate Finish Joins Stainless As Premium Appliance Option

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Kim Freeman - GE Consumer & Industrial Americas 
502-452-7819 kim_freeman[.]ge.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any General Electric Company securities in any jurisdiction including any other companies listed or named in this release.

Tools / Hardware via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From General Electric Company / Company Profile


Read Tools / Hardware Most Recent Related Newswires:

Bruker Launches The OMEGA 5 FT-IR Gas Analyzer
LEDtronics Expands its Decorative LED Post Top Series for Walkway and Parking Lot Lighting
eQ-3 Commended by Frost & Sullivan for Leading the European Smart Thermostats Market with its Array of Whole Home Solutions
Leviton Launches Decora Smart™ Wi-Fi 4-Button Controller
John Crane Lauded by Frost & Sullivan for Leading the Mechanical Seals Market with its Technology Leadership and Customer Focus
ANDRITZ Presents an Extensive Product Portfolio with Numerous Innovations for the Water, Waste Management, and Raw Materials Industries At IFAT 2020
Rockwell Automation Introduces Allen-Bradley Fanless Kinetix VPC Servo Motor Delivers Energy Savings
Acceptance of Cleaner Gas-powered Generators on the Rise in Europe Finds Frost & Sullivan
Atlas Copco Has Acquired A German Distributor of Industrial Compressors and Service
SigmaTEK Launches Version 20 of the SigmaNEST Product Portfolio
Voith Launches The New Online Trading Platform for Voith Turbo Equipment - Turbo Marketplace
SPI Module Integrated into Laser Safety Head Designed by LINTECH
The MadgeTech Cloud Offers Configuration, Convenience, and Compliance
Leviton Expands Decora Smart™ Portfolio with Wi-Fi 4-Speed Fan Controller
Bruker Introduces Portable XRF MARPOL CTX™ 500S Analyzer for Easy Testing of IMO 2020 Low Sulfur Fuel Oil Requirements

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)