Gale Rosenberg, president of the music marketing company Web ‘n Retail, was interviewed on the Bay Area’s KDOW “The Wall Street Business Network,” for the live radio show “PUNCH: Media and Marketing Made Easy” with host Erika Taylor-Montgomery. As an expert in online music marketing, a subject that Rosenberg lectures about at UCLA and Loyola Marymount University, she answered the host’s questions about elements of online marketing, blog postings and press postings.
The interview primarily focused on the most important key to “Online Marketing 101,” which is to establish an online presence on search engines in order to be found by prospective customers who may use a variety of search queries. One online marketing element that can accomplish this goal is viral blog postings that drive traffic to artist websites or other URLs.
By posting information on forums, bookmark-sharing sites and news aggregators, along with tags or keywords that potential interested parties may be searching for, these campaigns have far-reaching effects in marketing -- not just music, but any product or service to a niche audience. She provided definitions for each type of site and cited examples by name that fit into each category, as well as information on how to find the sites, register and post information to help “spread the word.”
When asked about other elements that exist in the online-music-marketing arena, Rosenberg replied “eBlasts, blogs, social media, like Facebook, online press-release distribution and SEO are the most basic that come to mind.”
Lastly, Rosenberg cited examples of free PR-distribution sites that she recommends because they rank highly on Google. These sites include przoom.com, prtoday.com, USAnewswire.com and her top pick for distribution of music-related press, mi2n.com.
Web'n Retail has provided online marketing and other music-marketing services for: Bush, Rocket from the Tombs, Steely Dan, No Doubt, Jamie O'Neal, Indigenous, Tiffany Giardino, Perfect Stranger, Kenny Wayne Sheppard, Pere Ubu, Euphoria, American Idol Christmas, Haste the Day, Neal Schon, Chris LeDoux, Black Crowes, Rusted Root, Madeleine Peyroux, Stephane Pompougnac, Tito & Tarantula, Stanley Jordan, Jellyfish, Raul Malo, Universal Soldier II, Soul Coughing, Loggins & Messina, Poison, Becoming the Archetype, Outback Concerts, Norma Jean, 3rd Day Revelation Tour, Demon Hunger, Bril, Scorpions, Toadies, Rissi Palmer, We The Kings, Letters to Cleo, Bobby Valentino, Thor, Bon Jovi, DJ Mark Starr, Rahsaan Paterson, Sevendust, Shaquille O'Neal, Willy Porter, GlobalTraxOnline.com, BRMC, DJ DMD, Fishbone, Hi-C, Hearpen.com, Buckethead, Lisbeth Scott, Bill Champlin, David Thomas, Temple of the Dog, Vintage Leagues Clothing, MGMT, Joan Osborne, Trace Adkins, Benise, Brian Bromberg, God Lives Underwater, Count Basie Orchestra, Govt. Mule, Steely Dan, Kenny Garrett, Stevie Wonder, Greg & Steve and others.
You can take a listen on the company's SoundCloud page.
About the Company
Web 'n Retail (WebnRetail.net / RocknRetail.net) is the online marketing division of Rock 'n Retail. A pioneer in Web marketing, Web'n Retail (a.k.a. Web and Retail) in 1994 launched the second-ever online CD store, coupled with its music reality show "Rock the Strip." The site was hosted by Nina Blackwood (MTV) and was the first Billboard chart reporter ever for online sales. Web 'n Retail mirrors the strength and programs that Rock 'n Retail built over its 20+ year history. The division's services include: viral PR, viral marketing, top-10 product-list campaigns, mobile-app marketing, eBlasts and SEO. Web 'n Retail has been responsible for more than 100 campaigns for events, breweries, wineries, record labels, independent artists, DVDs, mobile apps, websites, clothing lines, motivational speakers and more.