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London, Greater London, United Kingdom, 2012/08/22 - Karl Baxter, owner of Wholesale Clearance wants to provide some top five tips to those who have a computer and an internet connection in an aim to boost their online retail business - WholesaleClearance.co.uk.
Wholesale Clearance is a family run wholesalers business based and source solely from the UK. Wholesale Clearance purchases and resells high quality surplus stock, bought at the lowest price possible to increase revenues for the 4.5 million small businesses and self-employed people in the UK. From car boot sellers, to eBay and Amazon traders, Wholesale Clearance, based in Poole, use their online catalogue to supply goods all around the world.
1. Getting your business to the top of Google
There is a lot of competition online, making it difficult to find your website, unless you invest a lot of time in search engine optimisation (SEO). For quick wins online, try analysing your website and pick out the key words associated with your brand and products. These should then be placed into your website text (although be sure to place the words into proper sentences!) and Google will start associating specific search terms with your company.
2. Getting your products noticed
It’s important to know your market and where your products might be best placed. For some quick sales on your products, try placing them at a slightly lower rate than competitors (perhaps this might be through eBay or Amazon) or add free or fast delivery (this could be through your website) as you need to stand-out out in an extremely competitive market.
3. A good quality picture is the price of a 1000 words
Whether you are selling your product on eBay, Amazon or through your own company website, the picture quality is hugely important. This particular aspect can often be over-looked when you are selling large amounts of stock. Take the time to take close-up real-life photographs that do not look like stock photos. Not only does this increase buyer confidence, but it builds a certain amount of trust in your products and overall, you and your brand.
4. Be your own financial director
Most home based businesses have small budgets but they should be used wisely by never having too much stock and keeping on top of your finances. Once sales pick-up there are many financial tracking software packages available for small businesses. Two of the best are: Linnworks and tradebox.
5. After sales techniques
Once you have sold your item, it’s important you communicate effectively with your buyer. Keep well organised and prompt is the key to success online. Of course, sending your products out with proof of postage is important as many buyers might try and con you out of your products - so be weary! Equally, if a buyer be unsatisfied with their product, it is your duty to assert your sellers guidelines and justify what are your ethical procedures are for dealing with faulty items or unhappy sellers.
About Wholesale Clearance
Karl Baxter runs well-established web-business Wholesale Clearance. Wholesale Clearance UK (wholesaleclearance.co.uk) sells bankrupt and surplus stock, as well as end of line clearances to individuals and companies of all sizes. Wholesale stock includes anything from home-ware, electrical goods, clothing, jewellery, shoes, wholesale pallets and any other products that are sold in the UK. Customers of Wholesale Clearance tend to be eBay and internet traders, car boot sellers, market traders, shop owners and party planners.