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BlueStar Rocks RSPA's RetailNOW Trade Show in Las Vegas - Bluestar attends and sponsors premier POS and retail industry event, CEO Steve Cuntz named Industry Rock Star - /
BlueStar Rocks RSPA's RetailNOW Trade Show in Las Vegas


NewswireToday - /newswire/ - Las Vegas, NV, United States, 2012/08/13 - Bluestar attends and sponsors premier POS and retail industry event, CEO Steve Cuntz named Industry Rock Star - /

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BlueStar recently attended the Retail Solutions Providers Association (RSPA) RetailNOW conference in Las Vegas, Nevada. In addition to hosting their annual dealer reception, BlueStar also sponsored the RetailNOW Pre-Awards Dinner Reception and gave away $30,000 in FUSION marketing and business development services.

BlueStar presented a wide array of advanced point-of-sale and retail technology solutions, including integrated security and digital signage for POS. “Retail and POS solutions are a huge part of our business at BlueStar,” explained Dean Reverman, BlueStar’s Global Marketing Manager. “We look forward to participating in RetailNOW every year and we’re proud to be members of RSPA, the premiere trade organization for POS technology. BlueStar will continue to help our partners grow their businesses through retail innovations.”

BlueStar’s unique FUSION toolset is a critical component for helping Value Added-Resellers develop incremental new business, and three VAR partners were awarded FUSION dollars to help them grow their businesses with BlueStar. Kheelan Business Technologies received $5,000; Biztracker won $10,000; and Lonestar POS won the grand FUSION prize of $15,000. “FUSION is designed to wrap around and enhance our VAR partners marketing and business development programs,” explained Jason Firment, BlueStar’s FUSION and POS Director. “Our team can design, launch and efficiently manage campaigns for our partners to help improve the amount and quality of touches made to their potential customer base.”

In addition, BlueStar President/CEO Steve Cuntz won the Industry Rock Star of the Year Award as part of a fundraising effort for RSPA’s Retail Orphan Initiative, a program that works to bring educational technologies to needy youth across the globe. Cuntz and other industry leaders raised more than $2000 in the RSPA Jam Band at the RetailNOW Welcome Reception. Earlier this year, BlueStar teamed with RetailROI to bring printing and mobile technology solutions to three schools in the Dominican Republic.

BlueStar is a leader in Point-of-Sale solutions for retail, hospitality, software and more, and has been a dedicated member of RSPA for years. Together with industry-leading manufacturers, BlueStar has developed a wide array of best-of-breed bundled hardware and software solutions to create seamless, fully integrated business management solutions for POS and retail. These solutions consist of POS systems and peripherals, self-checkout, headquarters and hosting applications, back office applications, electronic shelf labels, mobile/wireless systems, digital signage, and more.

BlueStar’s full time staff of sales and support personnel are dedicated to helping their channel partners who supply to retail and hospitality industries throughut installation, integration and implementation. For more on BlueStar’s extensive POS and Retail solutions, including the exclusive In-a-Box bundled solutions, visit

About RSPA
The Retail Solutions Providers Association (RSPA) is the only association dedicated to the retail technology industry. RSPA members include resellers, hardware manufacturers, software developers, consultants, finance companies, and distributors bringing retail technology products and/or services to the marketplace. The RSPA ( provides education, certification, industry advocacy, benefits and information that assist members with becoming and remaining successful.

About RetailROI
RetailROI ( is a charitable foundation under the umbrella of the Giving Back Fund, established to help the 400 million orphaned and vulnerable children worldwide; RetailROI provides grants to charities that provide hands-on efforts in Orphan Care (food, shelter, medical, clothing, education); Foster Care support organizations; adoption support organizations; grants and zero-interest loans for adoption; child rescue from human trafficking; and life skills training for orphaned and vulnerable children. For more information, email info[.]

About BlueStar
BlueStar ( is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals.

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BlueStar Rocks RSPA's RetailNOW Trade Show in Las Vegas

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