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Kenexa Agrees to Exclusive Media Joint Venture with Bloomberg BusinessWeek China - Deal strategically raises the company’s profile in Asian market (NYSE: KNXA) - Kenexa.com
Kenexa Agrees to Exclusive Media Joint Venture with Bloomberg BusinessWeek China

 

NewswireToday - /newswire/ - Shanghai, China, 2012/07/16 - Deal strategically raises the company’s profile in Asian market (NYSE: KNXA) - Kenexa.com. NASDAQ: KNXA

   
 
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Kenexa, a global provider of business solutions for human resources, today announced an exclusive 10-year media partnership with Bloomberg BusinessWeek China that is focused on promoting and marketing all facets of Kenexa China Programs, Kenexa World Conference Shanghai and co-branded events to elevate Kenexa’s image and create sustainable gains in the China market.

Bloomberg BusinessWeek, the world’s premiere magazine for business and financial news, was founded in 1929. It has more than 4.7 million readers each week in 140 countries. Bloomberg BusinessWeek China, a part of the global Bloomberg family, was launched through an agreement with China Commerce and Trade Press and Modern Media Holdings Limited. Bloomberg BusinessWeek China features content from Bloomberg’s 2,300 journalists worldwide, including more than 100 based in China, and locally-focused business and financial content produced by Modern Media Holdings Limited, one of the leading integrated media companies in China.

Combining the world-class HR solutions and services developed by Kenexa and Bloomberg BusinessWeek China’s powerful media platform capabilities and media resources, the exclusive 10-year partnership will enhance Kenexa-China’s presence throughout the country and provide a broader reach than ever before.

“We are delighted to be partnering with Bloomberg BusinessWeek China as we work together to bring Kenexa’s integrated human resources solutions and services to potential new customers,” said David Shen, General Manager of Kenexa China. “This partnership will allow us to showcase our thought leadership and innovation in the HR industry through Kenexa China Programs and a wide variety of HR events aimed at engaging HR professionals in China.”

“We focus on trends and developments within the area of human resources on both a global and domestic level. Human resource management is a strategic issue concerning corporate survival and development, while the deployment of the HR market sheds light on an economy’s overall picture. Therefore we are partnering with Kenexa, a global HR total solution provider, to introduce China to this advanced global HR philosophy and bring integral managerial modes into the nation. Such efforts will cause China’s HR industry to grow and thrive, and will increase the competitiveness of Chinese companies on a global scale,” said Patrick Li, Associate Publisher of Bloomberg BusinessWeek China.

The exclusive media partnership with Bloomberg BusinessWeek China includes the collaborative production of an annual Bloomberg BusinessWeek China HR Forum, a series of cross-promotions for Kenexa China and advertisements focused on Kenexa and the services it offers in China. In addition, the partnership will launch a mobile application created by Bloomberg BusinessWeek China, featuring web content feeds related to Kenexa’s programs, award events and marketing campaigns created by Kenexa China.

About Kenexa
Kenexa (kenexa.com.cn) helps drive HR and business outcomes through its unique combination of technology, content and services. Enabling organizations to optimize their workforces since 1987, Kenexa’s integrated talent acquisition and talent management solutions have touched the lives of more than 110 million people.

About Modern Media Holdings Limited
Modern Media is a leading media company, aspiring to be a cultural information platform between the international arena and the greater China region, and is principally engaged in the publishing of, and the sale of advertising spaces in City Magazine in Hong Kong and marketing and distribution of and the sale of advertising spaces in the PRC magazines in the PRC. Currently, the group publishes City Magazine, Modern Weekly, U+Weekly, The Outlook Magazine, INTERSECTION, LOHAS, Life Magazine and NUMERO.

Modern Media Holdings Limited
Alfonso Yu
P: +86 135 2011 0963 - E: yuyue[.]modernmedia.com.cn.

 
 
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Kenexa Agrees to Exclusive Media Joint Venture with Bloomberg BusinessWeek China

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Publisher Contact: Kelsey Xu - Kenexa.com 
+86 150 2127 6579 kelseyxu[.]kenexa.com.cn
 
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