Despite the world being caught up in the electronic media frenzy, Go For A Ride Magazine has proven that there is still a market for a traditional printed publication. The magazine’s July edition is their 60th issue and marks the 5th Anniversary of the publication’s debut in 2007. Go FAR, as it’s become known, is a free publication that is distributed at motorcycle businesses and other biker friendly establishments throughout central and south Florida. The publication has survived a tumbling economy and a decline in the printed media industry to become one of the most widely read motorcycle monthlies in a state that has more than a dozen such publications.
Go FAR’s inaugural issue was 5,000 copies of a 24-page full color magazine. It was a departure from what was then available in this genre with content that was family-friendly and a focus on the riding and touring aspects of motorcycle ownership. Go FAR was the first Florida motorcycle monthly to feature a scenic ride map in each issue, along with reports about Travel, Industry News, Veterans Information, Safety and Legal Tips, Biker Recipes, and more.
Go FAR has since expanded to 40 pages and distributes more than 10,000 copies monthly in more than 30 Florida counties including most of the major metropolitan areas. The magazine is based in Tampa and has several sales and distribution representatives located around the state.
Having established the magazine portion of the Go For A Ride brand (gofarmag.com), future efforts will focus on incorporating the best features of the traditional print process with the new electronic mediums for the reader’s enjoyment. The current monthly issue is available for viewing online at their website.