Cornerstone Construction of Seattle is using the introduction of their new logo as an opportunity to attract new customers. They also hope to motivate past customers to take a fresh look at their new services. Cornerstone is well known in Seattle for underground utility excavation and their new pipelining business is just getting started. To build momentum for that new service, they chose to draw more attention to Cornerstone as a company and promote pipelining as an added value proposition.
Pipelining is a relatively new way to rehabilitate old plumbing in a long-lasting, non-destructive way. It is safe for the environment and fully approved for use. In the past, such repairs may have required the destruction of landscaping, driveways, sidewalks and city streets. Now sewer problems can be repaired in hours instead of days and at a much lower cost.
Pipelining is changing the way damaged sewer pipes are repaired and Cornerstone saw this as an opportunity to grow their business. They knew that they would need to educate the public in order to build the market for this product and they contacted Gage Design for help. Gage designed the new logo as the first step in a branding process that will include signage, a new website and more traditional printed materials.
"Gage Design has looked out for our best interest from the very start and continues to deliver elegant solutions for our brand and market strategy. It’s hard to describe the magic that happens at Gage Design, but the people, the process, and the product are priceless." - Dustin Ryland, Cornerstone Construction of Seattle
Gage Design is a graphic design and website development firm specializing in distinctive brands, websites, print communications and integrated campaigns.