Learning new techniques and strategies for how to reach key prospects, gather qualified leads and effectively follow up with them to increase trade show ROI are typical topics exhibitors want to learn more about when looking for ways to improve their trade show programs. Technology Marketing Corporation (TMC) is proud to partner with Linda Musgrove, President of TradeShow Teacher to present a complementary live webinar that will cover these topics and more.
Title: Taking Your Trade Show Results From Good to Great
Date: Thursday, July 19th, 2012
Time: 2:00pm EDT / 11:00am PDT
Trade shows are a critical but resource intensive part of marketing. Often just a little fine tuning of the exhibit plan can make a huge difference and greatly improve the quantity and quality of leads.
- Do you want to have more qualified leads?
- Do you want to make sure your message is heard by the attendees you care about?
- Do you want to learn simple ways to make your trade show dollars twice as potent?
What Attendees Will Learn:
- Identifying and defining key target prospects
- Setting goals and objectives
- Developing a strategic, integrated marketing approach
- Creating effective messaging that stands out
- Booth staff training to engage, qualify and close with attendees
- Collecting qualified leads
- Post show evaluations
Who Should Attend:
- Trade Show teams and executives;
- Marketing team members and executives;
- Business owners;
- Executive assistants.
“This webinar is a great opportunity for TMC readers and exhibitors, whether they are experienced trade show veterans or newbies, said Linda Musgrove, President of TradeShow Teacher. “The variety of tactics they will learn can help improve their trade show program, as well as highlight some things that can immediately be applied to their next show to see dramatic results.”
“TMCnet Webinars are a tremendous resource and an excellent way to provide training on highly relevant topics, and the fact that it is offered at no-cost to attendees is a huge benefit for companies as a way to educate employees without the travel expense” said Rich Tehrani, CEO, TMC. “Webinars are also a great way to introduce vendors to possible customers in a mutually beneficial and informative manner that often leads to productive relationships.”
During the live-streaming special event, webinar attendees observing the presentation will also have the opportunity to submit questions in real-time.
Questions will be answered on first-come first-served basis, keeping in mind that TMC webinars typically attract 300-500 registrants per event.
About TradeShow Teacher
TradeShow Teacher (tradeshowteacher.com) is a result-driven, full-service trade show management firm primarily serving larger businesses with a multiple, annual trade show program and predominantly specializing in hi-tech, bio-tech and healthcare verticals. Based in South Florida, TradeShow Teacher’s mission is to provide its international and national client base education on how to gain greater exposure, enhanced public relations, qualified leads and networking contacts, increased ROI and overall trade show program growth.
TMC, celebrating their 40th Anniversary, is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO, the world’s leading B2B communications event. In addition, TMC runs multiple industry events: Featuring collocated Mobility Tech, M2M Evolution, Business Video, ChannelVision Expo, MSPWorld, Super WiFi (News - Alert), SUITS, LatinComm, HTML5 Summit Conferences, and more.