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San Francisco, CA, United States, 2012/06/15 - Lycos and Adometry/Click Forensics Senior Executives Join Audience Development Leader to Focus on Global Partnerships, Traffic Quality, Corporate Development - Alphabird.com.
Alphabird announced today that Edward Noel and Scott Carlton will join the company as Chief Media Officer and Executive Vice President of Traffic Quality, respectively.
Noel joins Alphabird from Lycos, where he was responsible for crafting and implementing the long-term strategic vision, strategic planning and management of Web properties including Lycos Search, Hotbot and Whowhere. His 13 years at Lycos also include consolidating the global brand and leading the business strategy that resulted in its first profitable year ever in 2009.
Carlton brings over 25 years of experience in information technology and online advertising. At Adometry and Click Forensics, he built the client services organization from the ground-up, and launched processes that supported both advertising and ad network customers. He led the team that investigated how malware impacts the online advertising ecosystem. For Alphabird, he will work closely on quality analysis, metrics and reporting that will continue to enhance the value Alphabird brings to clients.
“I'm happy to be at Alphabird, to be able to work with such an outstanding team,” said Carlton. “I'm looking forward to bringing my background in traffic quality to help show our customers how committed Alphabird is to providing audience solutions that fits their performance objectives.”
Noel and Carlton deepen Alphabird’s bench of recently added key hires to the leadership team who bring deep entrepreneurial and operational expertise in audience acquisition and development, marketing and advertising processes.
Alphabird (alphabird.com) is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. With offices in San Francisco, Beverly Hills, New York, Chicago, Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.
The Alphabird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. in 1994 for $462 million