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Rovi Creates a New Standard for Television Ad Measurement - Rovi Analytics – New Reporting Tool Quantifies Advertising Effectiveness and ROI across TV Platforms Including Set-Top Boxes and Connected TV Devices (NASDAQ: ROVI) - Rovicorp.com
Rovi Creates a New Standard for Television Ad Measurement

 

NewswireToday - /newswire/ - Santa Clara, CA, United States, 2012/06/07 - Rovi Analytics – New Reporting Tool Quantifies Advertising Effectiveness and ROI across TV Platforms Including Set-Top Boxes and Connected TV Devices (NASDAQ: ROVI) - Rovicorp.com. NASDAQ: ROVI

   
 
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Rovi Corporation today launched Rovi Analytics, a new reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Providing critical measurements including uniques, impressions, and time spent, Rovi Analytics is designed to drive greater accountability for advanced TV advertising campaign performance.

Rovi Analytics extends robust measurement capabilities from service provider set-top boxes as well as connected television and video devices, providing extensive campaign performance reports for agencies and advertisers that buy inventory on the Rovi Advertising Network. The advanced reporting capabilities can combine census-level measurement with key metrics such as uniques, impressions, clicks, time spent, video views and user actions within micro-sites, to provide a comprehensive view of campaign results across the multiple digital platforms Rovi serves. These key performance metrics, which can be filtered by a range of criteria including daypart and geography, will enable advertisers to clearly measure the effectiveness of advanced TV ad units.

“Connected TV devices are not only transforming the entertainment landscape, they are also set to fundamentally reshape existing TV advertising models,” said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. “The Rovi Advertising Network was one of the first platforms to enable companies to develop and test campaigns on new Internet-enabled platforms. Since initial launch, we’ve conducted extensive research to help advertisers sharpen campaigns, increased our Network scale by forming new relationships with service providers and device manufacturers, and added a range of pioneering ad functionality. Now, with the addition of comprehensive reporting tools, Rovi offers the end-to-end toolset agencies and brands need to deliver high-impact TV ad campaigns with measurable results.”

The Rovi Advertising Network targets advertisers, agencies and brand marketers, and provides highly scalable, measurable, and interactive TV advertising options that are tightly integrated into consumers’ entertainment search and discovery experience. Used by leading brands including BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and Twentieth Century Fox, the Rovi Advertising Network enables marketers to reach millions of TV viewers at a point of high receptivity. In addition to supporting a broad range of set-top boxes, the Rovi Ad Network has secured placement on connected TVs and Blu-ray® Disc players including new and in-market models from Panasonic, Samsung, Sony, and Toshiba.

About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds approximately 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom.

Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-K for the period ended December 31, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

 
 
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Written by / Agency / Source: Rovi Corporation

 
 

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Rovi Creates a New Standard for Television Ad Measurement

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Publisher Contact: Chris Taylor - Rovicorp.com 
+1 408-562-3077 Chris.D.Taylor[.]rovicorp.com
 
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