These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.
Scala today announced the installation of two large LED walls at Naples International Airport, executed by Scala Certified Partner Konvergence. Capodichino Airport in Naples welcomes 5,7 million travelers annually.
In order to enhance the customer experience at the airport, the airport management company Gesac decided recently to install two LED walls, of 3 by 4 meters each, for marketing purposes. These impressive screens run on Scala software and now serve as the core element for the communication and advertising strategy at the airport.
“Konvergence has created an eye-catching digital installation that immediately draws the attention of everyone in the departure hall of Naples Airport,” states Damon Crowhurst, Senior Director, Scala EMEA. “An airport is open and operational 24/7 and 365 days a year. That means that the proven stability and perfect playback quality of the Scala software is crucial for promoting the airport’s services.”
The LED walls are located in the main entrance area of the departure hall, so they are clearly visible for all passengers, who can view a combination of important airport service information messages combined with advertising. By displaying the ads next to or in line with important airport services information, a much higher “guaranteed” viewing rate is created versus screens that only have an advertising focus. By selling advertisement slots, Gesac are able to reduce the overall cost for operating the site significantly.
“At first I was a little afraid Scala was too complicated, looking at the wide range of functionalities available in Scala Content Manager,” said Guglielmo Cirillo, Product Manager Advertising at Gesac. “I wanted something simple and reliable. However, when I started working with Scala, everything became clearer and I understood that all the available functionalities are there to give us more flexibility, especially for scheduling activities. And any time now when I have a new particular requirement, I discover it’s already present in Scala, ready to be used.”
Gesac S.p.A. – Gestione Servizi Aeroporti Campani – was established in 1980 by the city of Naples, the Province of Naples and Alitalia as a majority state-owned company. Fully aware of the strategic importance of private management for the future development of not only the airport but the city as well, the public partners (City and Province) decided to privatise Naples airport making it Italy’s first privatised airport. On December 21, 2010, pursuant to an agreement signed on October 1st, the sale of the majority of the shares in Gesac (gesac.it) was finalised and the ownership of the company was definitively transferred into the hands of the Italian F2i – Fondi Italiani per le Infrastrutture- Group. Everyone interested in advertising its brand at the Capodichino airport can contact GesacADV by phone (081 7896496) or by email (adv[.]gesac.it).
Deltronics (deltronics.it) is a company specialized in the production of large display and information systems LED based, for internal and external environment. Deltronics is a patentee for different products, from printing circuit to the visualization system and mounting machine. Since more than 20 years we are in visual communication market always ready to realized complex and customized projects. We have been the first to patent the VIDEOINSEGNA © (video sign) with remote management system and automatic update that can be adapted to any commercial category. Deltronics has national and international customer using its display in different locations.
Konvergence (konvergence.it) offers a wide range of innovative IT solutions and services for the retail industry and is an Italian market leader in retail solutions. Through its strategic partnerships, Konvergence is able to offer the best integrated solutions and services available in the market, ranging from strategic management surveys to comprehensive CRM and supply chain projects. Konvergence has local offices in Bologna, Milan, Ravenna, Rome, Pescara and Campobasso.
Driving more than 500,000 screens worldwide, Scala, Inc. (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. Connect with Scala via Twitter, Facebook and LinkedIn.