Goedeker's, a St. Louis-based retailer of home discount appliances, furniture, mattresses, and plumbing fixtures, will change its website operations from Number1Direct.com to Goedekers.com.
In 2008, Goedeker's launched Number1Direct.com, an eCommerce site targeting a national audience. Nearly four years later, many lessons have been learned. An expanded network of full service providers means that both local and online customers now have the same opportunities. As a result, Goedeker's has made the decision to transition away from Number1Direct.com and will return to the name St. Louis has come to know and trust. Number1Direct.com will become Goedekers.com.
Founded in 1951, Goedeker's has seen incredible growth through hometown marketing and customer loyalty. Today, Goedeker's is headquartered in a 50,000 square foot warehouse and showroom in the St. Louis suburb of Ballwin, Missouri.
"We are switching to eliminate confusion. We now offer the same level of service to our online customers nationwide as we do our local St. Louis customers," says CEO Steve Goedeker. "We have a complete national network of full service providers. Within the continental United States, we now offer delivery, installation, and even haul-away of the customer's old product. Since the services are the same, and the pricing is the same, it only makes sense to have one company with one name."
"Goedeker's has been a trusted name who has served hundreds of thousands of customers since 1951. Customers can expect Goedeker's to continue to enhance the services we offer as we strive to be the number one choice for customers and the needs for their home," continues Goedeker.
"There will be no interruption of service. We continue to look for ways to give the customers the highest level of trusted service. Customers who purchased from Number1Direct.com can remain confident that their purchase will continue to be backed by Goedeker's."