NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Agency / Source: SK&A Information Services, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

SK&A Launches How-to Healthcare Marketing Web Video Series - New video series answers clients’ healthcare data questions -
SK&A Launches How-to Healthcare Marketing Web Video Series


NewswireTODAY - /newswire/ - Irvine, CA, United States, 2012/05/24 - New video series answers clients’ healthcare data questions -

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today launched the OneKey Minute, a web video series aimed at advising b-to-b marketers, consultants and other healthcare-data users on best practices for benefiting from data assets.
According to SK&A’s 2011 Channel Utilization Report, 62 percent of OneKey data delivered to clients is used for direct-mail campaigns. With Crain's BtoB Magazine recently citing that a majority of b-to-b marketers are struggling in their use of data, targeting and measurement, SK&A-Cegedim has an opportunity to educate the b-to-b healthcare marketing community in this capacity.

“It is critical that b-to-b marketers excel in their endeavors using OneKey contact and profiling data,” said Dave Escalante, Vice President and General Manager of SK&A and OneKey. “The OneKey team is a partner to the healthcare-marketing community. We have a unique position and opportunity to provide valuable and reliable market research tips, best practices and insights. With OneKey as the data foundation, this video series should empower users to maximize the potential of their marketing strategies to produce the results they desire.”

The OneKey Minute features practical and concise how-to video segments, hosted by an actual marketing specialist from OneKey’s team. Episode one discusses the dos and don’ts of email marketing to physician audiences, including the importance of using quality email addresses and targeting recipients within the content of emails. Viewers can also submit their own questions to be addressed in the video series.

OneKey, Powered by SK&A is a healthcare reference database containing 2.1 million healthcare provider and decision maker profiles from 480,000 U.S. physician offices, hospitals, pharmacies and other healthcare sites. Refreshed daily, the OneKey Master File is updated by a California- and Virginia-based research team that telephone-verifies an average of 2,750 medical sites daily. OneKey data supports industries and businesses such as pharmaceutical and life sciences, medical equipment, advertising agencies, recruiters, insurance, CME training and others.

SK&A ( is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim’s global OneKey® offering of eight million providers, researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus U.S. prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of prescribers and professionals working at active healthcare sites. SK&A’s customers include many of America’s most recognized healthcare, life sciences and pharmaceutical companies. Please visit the website for more information or for counts and ordering. SK&A is part of the France-based Cegedim S.A. Group.

Founded in 1969, Cegedim ( is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

Aude Balleydier, Cegedim - Media Relations
T: +33(0)1 49 09 68 81 - E: aude.balleydier[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: SK&A Information Services, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]

# # #
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!

SK&A Launches How-to Healthcare Marketing Web Video Series

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Profile / Press Room |
Contact: Mary Waldron - 
949-255-1233 jack.schember[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SK&A Information Services, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From SK&A Information Services, Inc. / Company Profile

Read Direct Marketing Most Recent Related Newswires:

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
Launch Potato Makes Inc. 5000 List of Fastest-Growing Private Companies in America 2020
Selligent Named 'Hot Vendor' in Customer Experience by Aragon Research
Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology
Online Health Retailer Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  RightITnow, Inc.

Visit  Limelon Advertising, Co.

  ©2005-2023 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (