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Lifecapture Interactive today was announced as the interactive agency for the 2007 season of the world-renowned Shaw Festival. Shaw Festival organizers credited Lifecapture’s Advanced Tactics online marketing program — that taps internet innovations to drive exposure, education and sales — with helping the famed festival reach its sales targets and increase online sales in 2006.
Situated in Niagara-on-the-Lake, the Shaw Festival produces 10 plays each season, with over 800 performances to audiences totaling close to 300,000 people. 75 per cent of its annual revenue comes from box office sales.
“With a modest media budget, interactive has become an important method of driving ticket sales through the season,” says Jill Planche, Director, Resource Development at the Shaw Festival. “Lifecapture helped us finish the last few weeks with a flourish. We learned a lot this season and are excited about taking these ideas forward into next year.”
This season, Lifecapture will be responsible for the overall interactive marketing plan that will bring the community closer to the Shaw through discussion development, video production, search engine marketing, segmented email marketing and custom getaway packaging.
“Lifecapture has injected new life into our e-marketing program, which resulted in strong late-season ticket sales this season. We have an exciting plan for 2007 and look forward to working with the Lifecapture team again.” Planche says based on success in 2006, the Festival has projected a ticket sales increase of five per cent from the e-marketing techniques it’s put in place working with Lifecapture.
“The Shaw Festival provides Lifecapture a unique opportunity to fully leverage its Advanced Tactics program to help drive the success of such a culturally significant organization as the Shaw,” says Geoff Whitlock, President, Lifecapture Interactive. “We’re thrilled with their success.”
About Lifecapture Interactive
Lifecapture Interactive (lifecaptureinc.com) is a leading interactive and digital marketing solutions provider, developing off- and online integrated custom e-solutions for businesses internationally. LCI was ranked 12th in PROFIT magazine’s 2006 HOT 50 list that ranks Canada's fastest-growing companies.
LCI offers a range of service through its Advanced Tactics Program, including high definition video production, 3D, sound, and flash motion media to enrich user experiences on the Internet. They architect, produce, and market custom web property solutions for medium to large sized corporations. For more information about Lifecapture Interactive, please visit the LCI website.
About the Shaw Festival
Please visit the Shaw Festival website at shawfest.com/.
Odette Yazbeck, Director, Public Relations
P: 1-800-657-1106 x222 - E: odette[.]shawfest.com.
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geoff[.]lifecaptureinc.com 
