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NewswireTODAY - /newswire/ -
New York, NY, United States, 2012/05/16 - AUA Private Equity Partners, LLC (“AUA Equity”) announced today that it has expanded its Operating Executive Board with the addition of Jorge Consuegra, who will focus on business services, marketing and Hispanic-oriented businesses.
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Mr. Consuegra is a twenty year marketing veteran who has an impressive track record that spans across digital, direct marketing, brand management, consumer packaged goods and consumer financial services marketing. Mr. Consuegra is currently a Partner at The Fearless Group, a marketing services agency in which Mr. Consuegra leads the Fearless Multicultural unit, a data driven effort specifically aimed at the U.S. Hispanic segment. Before joining The Fearless Group, Mr. Consuegra served as Chief Marketing Officer of Forbes Media LLC. Prior to Forbes Media, he served as Senior Vice President at The Western Union Company, where he led the U.S. Product Management team. Additionally, he served as Vice President, Marketing, International at Yahoo! Inc., where he led the development of the online brand outside the United States, and was General Manager of Yahoo! en espanol., the company’s US Hispanic focused site. He has also held marketing positions at PepsiCo, Inc. and American Express Company. Jorge is also a Board Member of SHRM, The Society for Human Resource Management.
Managing Partner Andy Unanue said “We are pleased to welcome Jorge to AUA Equity’s Operating Executive Board. Having worked closely with Jorge over numerous occasions in my professional career, I believe his intuitive understanding of the perennially evolving media industry and how it can be effectively channeled into reaching Hispanic consumers will provide a significant advantage for our portfolio companies. We look forward to continuing our fruitful relationship with Jorge and are excited by his insights and hands-on expertise that he will bring to our firm.”
About AUA Private Equity Partners
AUA Private Equity Partners, LLC (“AUA Equity”) is a New York-based, operationally-focused, lower middle-market private equity firm. The firm makes equity investments in companies in the consumer, media and business services sectors with a particular focus on Hispanic-oriented companies and family-owned businesses located in the United States. AUA Equity will leverage its experience investing in Hispanic-oriented companies and its proven successes in developing and penetrating the U.S. Hispanic market. The firm is led by Andy Unanue, former COO and current shareholder of Goya Foods, Inc., the largest and most successful Hispanic-owned food company in the United States. Unanue is complemented by a team of investment professionals with significant institutional private equity experience. AUA Equity (auaequity.com) makes equity investments of $10 to $30 million in companies that generate $3 to $15 million in EBITDA.
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info[.]auaequity.com 
