• AISHA is Artificial Intelligence Speech Handset Assistant;
• Introducing wallet friendly A50 superphone Ninja at Rs 4,999 with this unique speech recognition feature;
• Leveraging the countrywide feature phone distribution to take Smart Phone to masses.
Micromax Informatics Limited (“Micromax”), the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics) today announced the launch of A50 Ninja, which comes with an Artificial Intelligence Speech Handset Assistant,“AISHA”.
Priced at Rs. 4,999/- the Micromax A50 Ninja makes an effort to provide an affordable smartphone solution for the masses who have longed for a phone which is not just smart but an intelligent device. In succession to A85, A75, A73 and A78, Micromax intensifies its Superfone portfolio by introducing A50 and thus offering handsets ranging from Rs. 4,999 to Rs. 12, 500.
Key features of A50
• 7.9 cms capacitive touch screen
• Android 2.3.6 Gingerbread
• Artificial Intelligence Speech
• Handset Assistant, AISHA
• Dual SIM, 3G
• Wi-Fi, GPRS connectivity
• 2.0 MP Rear Camera
• Gravity Sensor
• Memory storage capacity
• expandable Up to 32 GB.
A50 runs on Android version 2.3.6 (Gingerbread) with a processor speed of 650 MHz .The phone features a 7.9 cms multi touch capacitive screen to provide ease to the users. It’s another dual SIM Android powered offering from Micromax. However, with A50 Micromax offers a new innovation to the user in form of AISHA. Through the voice recognition tool, Users can initiate a Google search, view stock market details, Know phone status, movie reviews, make calls, read news of desired locations, know horoscopes, make language translations and also view recipes through AISHA. This is not just enough, AISHA helps you to inquire your missed calls, send message, inquire date and time, weather conditions, pose knowledge questions and a number of jobs to count on.
AISHA is an application that translates words into action. By simply speaking to the phone, the users can connect with the people, businesses and activities that are important to you. With AISHA if the users need to check the weather conditions they just need to say ‘What is the weather in Delhi’ and AISHA will respond saying “The weather will be sunny".
For the smooth functioning of AISHA to provide an intelligent and immediate response, Micromax has back-end tie up with Indian portals such as Timesjob.com, Simplymarry.com etc
Through AISHA, the users can update their status on Facebook and Twitter. A50 comes on the Gingerbread platform and the users can discover a hub of apps that awaits them at the Google Play Store ranging from entertainment to music apps. Micromax A50 sports a 2.0 MP camera.
Superfone A50 Ninja is available at an attractive price of Rs. 4,999. This model will be available across all leading retail outlets in India.
Superfone Ninja is equipped with the power of AISHA, an intelligent and interactive which responds to user’s voice commands. To start using AISHA, an internet connection and a Google account is required. Once the Internet connection has been configured on the phone, just tap on Aisha to bring up the Aisha interactive screen and users can start issuing their voice commands. Aisha is continuously updated with new things for the users to enjoy. Just tap ‘What is new option’ to find out the new things in Aisha.
Micromax (micromaxsuperfone.com) is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price. Micromax has sales presence across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.
* Micromax holds the 3rd position amongst the handset manufacturers in India as pre revenue with a market share of 6.9% for the FY 2011. (Source: V&D report)