MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Software
Written by / Agency / Source: Bijou PR
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM - Thomas Murray switched from Salesforce.com to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs
Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

 

NewswireToday - /newswire/ - Cambridge, Cambridgeshire, United Kingdom, 2012/05/01 - Thomas Murray switched from Salesforce.com to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that Thomas Murray, a specialist custody rating, risk management, and research firm serving the global securities services industry, switched from Salesforce to SugarCRM to boost efficiency, improve marketing effectiveness, and lower costs. The company’s Sugar solution has cut email marketing costs in half and reduced the time it takes to manage distribution lists for a typical press release from an entire day to just one hour.

With over 7,000 clients in the charitable and financial services sector, Thomas Murray required a centralised system for storing contacts and maintaining distribution lists. The company purchased a few licenses for Salesforce to address the problem but the per-person pricing scheme for emails was expensive. “We wanted to send email campaigns and newsletters to over 2,000 people a day,” explains Albert Kwok, Operations and Development manager at Thomas Murray. “Salesforce was limiting us to 500 emails a day before hitting us with a high tariff.”

Thomas Murray also wanted to produce targeted email lists for product releases, campaigns, and client newsletters. Automatically managing sales and contact distribution lists was equally important. “The contact list is vital for the distribution of marketing and campaigns,” notes Kwok. “Before Sugar, our method was time consuming and prone to errors.”

After a careful analysis of other CRM solutions, Thomas Murray selected Sugar. The company started with Sugar’s Community Edition and moved to Sugar Professional to gain additional features, including access control options to manage data sharing and a workflow management application that streamlines critical business processes. Installation and migration from Salesforce was quick and easy. Thomas Murray’s Sugar solution:

• Cuts the cost of email marketing in half
• Reduces PR list management from an entire day to one hour
• Ensures marketing efforts reach the right recipients
• Monitors customer responses to marketing campaigns
• Helps identify new ways to sell additional services

“Without a doubt, installing Sugar has been an excellent business move,” Kwok concludes. “The solution is affordable and easy to customise. We also get the professional support we need whenever we want. No other CRM provider comes close to giving us all this.”

“SugarCRM has enabled Thomas Murray to cut operational expenses and identify new revenue streams while improving sales and marketing efficiency,” remarks Tom Schuster, Vice President and General Manager of SugarCRM Europe. “With Sugar, the company is well positioned to leverage its market presence and expertise into sustainable growth.”

About Thomas Murray
Thomas Murray is a specialist custody rating, risk management and research firm specialising in the global securities services industry. Thomas Murray was established in 1994. The company tracks and analyses over 250 custodians globally and monitors the risk of over 100 capital market infrastructures. The company has a strong position as a provider of public and private ratings and risk assessments on global custodians, domestic custodian banks and capital market infrastructures.

About SugarCRM
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000, 000 end users in 192 countries. Over 7,000 organisations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Bijou PR

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!
.

 
  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!


Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Martha de Monclin - BijouPR.com 
+44(0)77 7168 2434 martha[.]bijoupr.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Bijou PR securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Bijou PR / Company Profile


Read Software Most Recent Related Newswires:

Oracle Inventory Optimization Enables Retailers to Navigate Uncharted Demand
Infostretch Secures Gold dotCOMM Award for DTV, The Digital Transformation Channel on YouTube
SAP Named a Leader in Gartner’s 2020 Magic Quadrant for Sales Force Automation
Subex Listed as a Sample Provider for Augmented Analytics in Gartner’s Emerging Technologies and Trends Impact Radar
Bright Path Laboratories Selects TrackWise Digital QMS and Quartic.ai to Integrate Quality Management and Manufacturing Operations
WANdisco LiveData Migrator Achieves AWS Migration Competency Status
Visionet Launches Essential Supply Chain Solution on Microsoft AppSource
SAP Named a Leader Among Cloud-Enabled Small Office ERP Solutions by Influential Analyst Firm
BASF, Colgate-Palmolive, Estée Lauder, and Unilever Among Keynote Speakers at 2020 Veeva Quality & Regulatory Global Summit
InterSystems TrakCare® Supports Healthcare Providers Worldwide to Deliver Better Patient Care During the COVID-19 Pandemic
Aspect Announces General Availability of Aspect Unified IP 7.4 SP1, the Premier Enterprise Contact Center Solution for High Volume Customer Outreach
Quest Strengthens Delivery of Modern Device Management with KACE Unified Endpoint Offerings
South African Social Development Department Improves Service Delivery with OpenText
SAP and E.ON to Build New Process and Technology Platform
Emirates Hospitals Group Embraces Digital Transformation Using Okadoc’s Advanced Technology, Based on InterSystems

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  Limelon Advertising, Co.

Visit  BizJobs.com





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)