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BuscaCorp in Mexico Chooses CXense for Operation
cXense today announced that BuscaCorp, one of the leading Mexican Internet Companies, have decided to partner with cXense to launch several context-aware applications across all of its web properties. Hence, all of the Busc aCorp websites will be adapted to a new context-driven world, where content and advertising are tailored and personalized.
The first joint project will add search, site navigation, and content recommendations to Level Up (levelup.com), the largest videogame website in Mexico and Latin America. Level Up is the video games channel for Prodigy MSN, Yahoo! Mexico and MSN Latino and cX::recs will be tuned to increase traffic across all these sites.
Next up will be the implementation of a corporate-wide ad network optimized for BuscaCorp's sites and traffic. The main reason for doing this is to make sure BuscaCorp keep the highest possible share of the total value generated from their online traffic.
The CEO of BuscaCorp, Mr. Ramon Toledo, said "The revolutionary and context-driven ad platform, cX::ad will allow BuscaCorp to be the first company in Latin America to offer its advertisers ad targeting according to a combination of user behavior, context, device, keyword, content, and other contextual aspects. Although we understand it will take some time to educate the market about our unique offering, we are confident this is the right strategy for our company."
Furthermore, cXense analytics and search tools will help create a consistent end-user experience across all sites and enhance the monetization potential in the same way as leading publishers USA, Japan, Spain, Switzerland, and Scandinavia have seen before.
"When other properties like Metatube, Tarreo and San Diego Red are included, we expect to see steady growth in CTR and total revenue due to the cXense platform which ensures continuous self-improvement in precision and relevance", said Geraldo Maroniene, GM for Latin America at cXense.
About Busca Corp
Headquartered in La Jolla, California, with branches in Tijuana, Baja California, Mexico City, and Santiago, Chile, Busca Corp. is a Spanish-speaking Digital Entertainment Network. Founded by Ramon Toledo in 2006 as Busca Inc., LLC, and restructured as a legally chartered Delaware corporation in 2007.
Along with its subsidiaries, Busca Corp. provides users with access to a wide array of resources that promote social interaction, information distribution, and overall consumer gratification with such applications as blogs, previews, news, event coverage, and video. Busca Corp. also offers online marketing solutions and platforms, which enable marketers to display advertisements in a range of creative formats and custom-made marketing initiatives. We also offer platform deals by driving traffic to your websites.
About cXense
Headquartered in Oslo, Norway, cXense (pronounced [see•sense]) is a global technology company passionate about delivering innovative and intuitive products that help companies build great online user experiences. cXense redefines how companies engage with their customers online by providing services that understand both context and intent, and develop SaaS products for online and mobile advertising, audience profiling, search, and analytics.
cXense (cxense.com) has offices in Oslo, London, Zurich, Boston, San Francisco, Melbourne, Miami and Tokyo.
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