Featuring animation created by Jeffrey Bost, live action directed by Michael Washington and writing from The Pander Brothers, the campaign commercial recently debuted on Brady’s digital media channel before the upcoming air date. Within days, the ad made YouTube Trends Featured list, BuzzFeed’s – Most Viral in Politics list, Top5Funniest, with links on Splitsider, and blogs from Japan to Italy.
“The spark of inspiration I got after meeting Eileen Brady, turned into a huge fire of collaboration and generosity,” said Mmmmm Society’s founder and producer, Michele Carnes Ellis. “Our collective, with Oregon film professionals, created “Put a Job on It” as an uplifting political ad, marrying live action and animation, with a nod to locally produced Portlandia. The project was unusual on all fronts and has resonated well with viewers."
“I’m honored to have been supported by the incredible talents of Mmmmm Society’s Michele Carnes Ellis and an amazing team…assembled on a collaboration with my campaign team. Their creativity was only matched by their professionalism, dedication and attention to detail,” said Eileen Brady in a mayoral questionnaire to OMPA - Oregon Media Production Association.
“A parody of a parody. Who would’ve thought? I bet that this…will go down as the best ad in the campaign,” reported online news website, Civic Circus.
YouTube Politics tweeted,“Portland Mayoral candidate Eileen Brady's latest video stands out with clever editing.”
“When Life Imitates Art Imitates Life of the Day,” blogged The Daily What.
“There’s always an opportunity to get people to focus on a serious message if a small dose of satire can be used in an effective way,” said Arnold Pander. “The Brady spot was a cheeky way to send up Portlandia and its quirky spoof of our city to illuminate some serious issues.”
Animator and Portland resident of thirty years, Jeffrey Bost said,"The montage of Portland resulted from my day-to-day movements around the city and of photographing what I saw that seemed interesting and universally familiar. Composing the twisted geographically irreverent images was by far the most challenging aspect. I was interested in locating elements that were not so far flung from each other as to feel false, while at the same time compressing time and space.”
"Mmmmm Society delivers distinctive creative content of any scale across multiple platforms," said Carnes Ellis.
About Mmmmm Society
Mmmmm Society (MmmmmSociety.com) is a collective of artists, directors, animators, writers, designers and fence jumpers with a range of backgrounds; from graphic novels, cg animation, digital effects, product and narrative still photography, to branded shorts and award winning feature films.
Mmmmm Society offers a unique model for creative digital production operating in a range of technologies, formats, and visual styles.
Client: Eileen Brady for Mayor “Put a Job on It”; Spot Length: :30; Debut Dates: April 9 – Web, April 22 – Broadcast;
Production/Creative: Mmmmm Society; Producer: Michele Carnes Ellis; Writers: The Pander Bros.; Animation Director: Jeffrey Bost; Live-Action Director: Michael Washington; Art Director: Todd Ellis; Director of Photography: John J. Campbell; Editor: Adam Grabel; Sound Design: Russ Gorsline; Sound Supervisor: Tara Krick; Sound Mixer: Brian Mazzola; Camera Operator: Galvin Collins; Make-up/Hair Stylist: Katherine Ross; Wardrobe Stylist: Lis Bothwell; Production Manager: Katie Shields; Location Manager: Sara Burton; Assistant Director: Tobey Mullen; Gaffer: Lennie Hoffman; Grip: Patrick Blevins; Color Grading: Chris Borges-Silva; Assistant Make-up/Hair: Nicole Hurley; Production: Zuriel Devine, Michael Kerr; Campaign Production Coordinator: Homaira Wolper; Stage: Dan Ackerman / Stage 13; Grip: BLT Productions, LLC; Camera: Michael Koerner / Koerner Camera; Location Services: On Par Production Services; Post Studio: Rex Post; Cast: Kevin Carroll, Lara Kobrin, Judge Kemp, Amber Starks, Bob Speltz; Dwight Adkins, Angela Rico, RB Green, Joshua Lucas, Casey Wiser, Kelly Nissi, Sarah Newhall, David Pyle, Conlan Ellis, Camille Leone Ellis, Cashel Ellis, Joey Torgrimson, Emma Jo Torgrimson, Oliver Torgrimson; Thank you: Shaun Gavin, Bobby Warberg, Mark Scarpaci, and all of the Oregon film professionals who donated their time and expertise to make this production possible.