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NewswireTODAY - /newswire/ -
Riga, Latvia Republic, 2012/04/02 - CTXM is strengthening its partnership with M88, one of the most respected online casino operators in Asia, through the extension of their Mini Games portfolio, developed by CTXM - CTXM.com.
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In addition to CTXM’s full RNG Casino, comprising more than 130 games, M88 is now introducing an exciting new set of Mini Games from CTXM catering multiple customer segments; this move ensures freshness and consistency across the M88 gaming portal.
The unique Mini Games features include small size, high-quality graphics and engaging animations, not to mention their simple user-friendly interface - all contributing to an eye-catching and performance-driven collection. The Mini Games offer gambling operators an additional retention tool. Marketing activities can be advanced by distributing email-embedded Mini Games that acquire players directly to the gaming portal. Additionally, functioning as side-games, Mini-games support a cross-platform retention strategy by exposing poker, live casino or sportsbook players back to the bigger casino games.
A spokesperson from CTXM stated: “Mini Games play a key role in gaming portals, bringing portal constancy as a linking and tracking tool. We are glad to see our cooperation with M88 strengthening and we truly believe that the suite of Mini Games from CTXM can impact positive growth regarding player numbers”.
“We have broadened our business frame with CTXM where we found the products we’d been searching for. Reflecting the same high quality as RNG Casino with 130 games, the Mini Games have enhanced our portfolio and ensured the broad involvement of players with as many products as possible. Mini Games can also help build marketing campaigns by using them as banners to secure player acquirement from different sources. The CTXM combination of a premier professionals and fast implementation meets our goals and fits the M88 development strategy. ” Calvin Lim, Business Development Manager at M88 explained.
About M88
M88 is a leading bookmaker in Asia offering a wide range of products including Live Sports Betting, covering various tournaments and leagues like English Premier League, Italian Serie A, Spanish La Liga and many more; Online Casino Games; Keno & Lottery; and Poker. M88 is known for its live environment casino concept, with state-of-the-art studio and live streaming technology. In attempt to capitalize other market segment in this digital era, the company has moved strongly into mobile gaming platform such as WAP, Android and iOS.
With the commitment to be the best in Asia, M88 has been developing a strong presence throughout the region with many campaigns and sponsorship. The most notable one is the recent partnership with the framed English Premier League club, Manchester City. In other projects, the brand has also been seen cooperated on many levels with ESPN Star.
About CTXM
CTXM (ctxm.com) is the leading developer of innovative and efficient igaming turnkey solutions, including gaming foundation platforms, online casino fixed-odds games and payments solutions. CTXM carries out projects for the leading operators in the iGaming and e-Gambling industries and partners with successful game publishers and IP owners. Since 2004, CTXM has developed and published over 130 gaming applications, 20 titles for PC, XBOX Live, mobile platforms and has co-published over 100 casual game titles.
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elina.nazarova[.]ctxm.com 
