NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Annodyne, Inc.
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Annodyne Unveils its New Brand Identity - Annodyne unveils its new brand identity — challenging today’s marketers to cut through the white noise and
Annodyne Unveils its New Brand Identity


NewswireToday - /newswire/ - Blue Bell, PA, United States, 2012/03/30 - Annodyne unveils its new brand identity — challenging today’s marketers to cut through the white noise and "Change The Conversation".

Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing / Newswire / PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Annodyne, Inc., an engagement marketing agency located 20 miles outside Philadelphia, announces the launch of its new brand. The brand ID — anchored by the tagline,“Change the Conversation” — is featured on the company’s new website.

The premise of the new brand: that in a modern world where consumers are trained to tune-out the onslaught of commercial messages, successful marketing must change the conversation.

“It’s a deceptively simple idea,” says Anthony Campisi, president and CEO of Annodyne. “It’s about reaching consumers with something completely new and fresh that commands attention among all the white noise. It’s also about changing the conventional strategies: thinking differently about channel mix, about the way analytics should be leveraged, about the shifting paradigm of how consumers interact with media — everything. To pull it off requires a fluency with media and messaging that’s unparalleled in the industry.”

“The McLuhanian notion that ‘the medium is the message’ has never been more relevant,” says Greg Ippolito, creative director at Annodyne. “Consumers are far less passive now. They’re not just sitting back watching TV or flipping through magazines. They’re searching for what they want online. They’re recommending products and services to friends via social media, email and text. They have a sense of control that makes them feel immune to persuasion. Why listen to a manipulative ad when they can get something authentic on their own? Unilateral communication strategies are dead. You need to engage consumers on their terms.”

This new brand identity is supported by a new logo, which features an icon of intersecting lines that expand and contract into malleable linear forms. This is intended to represent the agency’s view of art and science, as they relate to marketing, as being constantly evolving constructs. This icon approach, like the new tagline, is a simple yet dramatic departure from the ordinary — as icons tend to be static pieces of art that never change.

“It’s central to our philosophy here,” says Ippolito. “The very notion of ‘permanence’ is an illusion. Change is a constant. Rust never sleeps. Most agencies want you to believe the opposite. They want you to believe they have some magic, off-the-shelf formula that transcends the ever-changing media landscape, the ever-changing culture, et cetera. But really, to succeed you need to be adaptable. More importantly, you need to be awake and alive and engaged in the great wide transitory world.”

Central in the logo’s icon is the number “01,” which represents the year the agency was founded (2001). This sense of legacy is inherent in Annodyne’s broader brand identity, which features vintage imagery that’s highlighted by eye-grabbing color splashes. The combination of these different elements visually represent two seemingly opposing concepts: first, the agency’s bold, two-steps-ahead-of-the-curve forward thinking; second, the agency’s core value of personal attention and care for clients and staff above all else — a notion that seems ironically old-fashioned.

“We don’t see the two as being disparate,” says Campisi. “A concept as basic and humanistic as caring for your people isn’t old-fashioned, it’s timeless. And being innovative — reaching beyond the cutting edge of creative and media and technology to ensure our clients’ success — that’s what it’s all about. That’s been our mindset for more than ten years. Don’t expect that to ever change.”

About Annodyne

Annodyne, Inc. ( is an engagement marketing agency based in Blue Bell, PA. It serves a wide range of local and national clients across verticals including tourism, higher-education and B2B solutions. Since 2001, Annodyne has grown year-over-year — even through the economic downturn. Annodyne is ranked #8 on the Philadelphia Business Journal's 2012 list of Interactive Advertising and Marketing Agencies.

Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing / Newswire / PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Annodyne, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]

# # #

  Your Banner Ad showing on ALL
Marketing / Newswire / PR articles,
CATCH Visitors via Your Competitors Announcements!

Annodyne Unveils its New Brand Identity

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
Publisher Contact: Cassandra Clemens - 
215-540-9110 cclemens[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Annodyne, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Marketing / Newswire / PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Annodyne, Inc. / Company Profile

Read Marketing / Newswire / PR Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 15 Year Anniversary
Frost & Sullivan and TERI’s Sustainability 4.0 Awards 2021 Honor Companies Embedding Sustainability with Economic Value Creation
The Franchise Group Creative Marketing Agency Expands Video Studio and Creative Services in Acushnet, Massachusetts
Fortune and Great Place to Work® Name Launch Potato A Best Place to Work for a Second Time
Launch Potato Named a Top 100 Best Company for the 4th Consecutive Year
Two Sister’s Independently Release Series Highlighting Black-owned Businesses
Global Adoption of Marketing Automation Solutions Skyrockets Thanks to Pandemic-Fueled Digitization Finds Frost & Sullivan
Limelon Advertising, Co. Acquires Newswire Distribution Service Domain Name - Newswire.Today
Launch Potato Certified Great Place to Work 2020
Dentsu Announces iProspect Acquisition of Direct-to-Consumer Marketing Agency MuteSix
Dentsu Enhances Data and Analytics Services with Acquisition of India-based Ugam
Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness
Kantar Launches Largest Trust-based Network for Human Understanding
Dentsu Establishes Dentsu Media Runway to Accelerate Media Solution Offerings
PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  RightITnow, Inc.

  ©2022 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (